Jenna Petroff is the Public Relations and Social Media Manager for Hardee’s Food Systems, Inc., a subsidiary of CKE Restaurants (also parent company to Carl’s Jr.), and one of the largest quick-serve restaurant chains in the U.S. Jenna spearheads publicity efforts for the chain, is part of the company and agency team leading community optimization, directs regional Facebook communications, manages the Flickr site and is the voice of the brand on Twitter.
Jenna is also administrator and executor of Stars for Troops, the national charitable program of Hardee’s, Carl’s Jr., the Star Franchise Association and the Independent Hardee’s Franchise Association. Launched in May 2011, the program raised over $1 million during its inaugural fundraising campaign.
As part of a team of early thought leaders in the quick-serve restaurant (QSR) industry, Jenna is an oft-requested speaker, is the recipient of several industry awards for her campaigns, and has earned Hardee’s the status as a “pioneer in restaurant brand-building through social media” (QSR Magazine).
In her spare time, Jenna is also Editor at Large and fashion contributor for GirlsGuideToTheGalaxy.com, a member of Social Media Club – St. Louis Chapter, Public Relations Society of America – St. Louis Chapter, and St. Louis Women in Media. She is also is an Executive Committee member on the Development Board for Cardinal Glennon Children’s Foundation, serving as Vice President of Events and Community Awareness, is a member of the public relations committee for the St. Louis chapter of Autism Speaks and is an admitted insomniac.