Linda Passante

Linda Passante has been the high-performance engine driving the consistent growth of Halo and its clients. She started Halo with a simple philosophy: brands must defy or die. Defy category clichés and conventional thinking and go beyond customer expectations if they expect to build momentum. Since founding her first advertising agency in 1982, Linda has advocated outthinking and outwitting rather than outspending the competition. Her experiences span a wide range of international business-to-business, education and consumer brands. Marketers who have turned to her for leadership in the art and science of connecting with customers include Guy Carpenter, the world’s largest risk and reinsurance broker; The New York Knicks (Knicks City Dancers); PLAN!T NOW, Morgan Freeman’s non-profit disaster prevention advocacy group; Mount Airy Casino Resort, Liebherr Refrigeration North America and long-standing Halo client St. George’s University in Grenada, West Indies.

Simply stated, she has made billions of dollars for companies worldwide. And the industry’s most recent testament to her success is as a recipient of the International Stevie Awards for Women in Business for Best Entrepreneur.