Shiv Singh is a recognized digital marketer who focuses on how brands are being forced to transform with the rise of everything digital. In his day job he serves as the Head of Digital for PepsiCo Beverages America (across paid, owned and earned media), where he drives PepsiCo Beverages’s digital marketing agenda for its beverage brands. Prior to PepsiCo, Shiv worked at Razorfish Inc for over twelve years in its New York, London and San Francisco offices serving most recently as its VP & Global Social Media Lead. In September 2009, he was recognized by Ad Age as a Media Maven and was featured on the publication’s cover.
Shiv has been published widely, and he has spoken or keynoted conferences such as Digital Book World, the Online Publishers Association Annual Summit, South by Southwest Interactive, Web 2.0, the Direct Marketing Association’s Leader’s Forum, OMMA Global, the Advertising Research Foundation Annual Summit and The Big Money Untethered Conference. He is the author of Social Media Marketing for Dummies and is frequently quoted in the Wall Street Journal, Reuters, Associated Press, Ad Age, Adweek, USA Today, The New York Times, Fortune Magazine and several other similar publications discussing digital strategy and social influence marketing.