Post navigation

Facebook Ranks #1 for Social Commerce, But Only #4 for Average Order Value

Do you trust Facebook with your personal info?

Just how much does social media impact e-commerce? And which social media platforms are driving the most sales? A new study by Shopify looks at top sources of social traffic and sales, as well as average order values and conversion rates. The (not so) big news: Facebook is on top, claiming an average of 85% of all orders on social media and nearly two-thirds of all visits to Shopify stores. Read →

Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

Social Media News Ticker

Facebook acquires a leading virtual reality company, Twitter adds photo tagging and multiple photos in one tweet, Foursquare’s new ads use Twitter, and more….here’s the latest in social media news. Read →

Social Networking Stats: 25% of US Smartphone Users Will Use Instagram in 2014, #RLTM Scoreboard

Instagram ranks 1st among social networks for teens

Instagram use is now nearly as high as Twitter’s, according to new data from eMarketer, especially among millennials and Gen Xers. Read →

71% of Airlines See Mobile as the Future of Airline Payments

Airline carriers see mobile as the future of payments

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. Read →

Social Media Sites Rank Lowest For Customer Satisfaction

Social media ranks at bottom for website customer satisfaction

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 out of 100; social media websites rank at the bottom of the barrel with an average of 68. Read →

Social Media News Ticker: Twitter Launches #FirstTweet, Facebook Paper Teams With TED

Social Media News Ticker

Twitter launches #FirstTweet to celebrate its 8th birthday and kills its music app, Facebook unveils Hack, Facebook Paper app now features TED-related content, and more of the latest news in social media. Read →

88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing ‘important’ to their 2014 plans. Read →

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

twitter logo

A recent study from Nielsen and Twitter reveals that the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter, out of several European countries surveyed. Eight in ten Twitter users in the U.K. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. Read →

Smartphones Surpass TV in Time Spent with Media

Time Spent on Mobile Surpasses Time Spent Watching TV

Maybe you knew it was coming, maybe you thought it never would. New data reveals that, for the first time, Americans are spending more time on mobile devices than watching TV. Millward Brown’s 2014 AdReaction study says Americans spend 151 minutes per day on their smartphones, vs. 147 minutes each day watching TV. Read →

Mobile Ad Spending Grows 105% in 2013

Mobile Advertising

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Read →

Post navigation