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Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

Facebook global ad spend increases

Facebook advertising is flourishing according to new data from Kenshoo; quarterly spend on Facebook advertising increased 51% year-over-year in the second quarter of 2014. Spending on search engine advertising also saw an increase of 25% year-over-year, with click-through rates at “an all-time high.” Read →

2014 World Cup: Social Media Campaign Round-Up

World Cup tweets may help fuel faster growth for Twitter

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Check out how big brands created tons of social media buzz during the month-long tournament, including Nike, Adidas, McDonald’s and VW: Read →

Bubblews: The Social Network That Pays Users To Post

new social network Bubblews

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so. Read →

The TSA’s Shockingly Real Instagram Account

Instagram is preferred social network for teensc

The Transportation Security Administration (TSA) has created an increasingly popular Instagram account, displaying some of the most alarming items that haven been confiscated at security checkpoints. And there’s no shortage of images to post. The TSA claims an average of 40 firearms (mostly loaded) every week, and has found contraband including knives, grenades, rocket launchers, cannonballs and even snakes. Read →

Most-Tweeted Sports Event In History: Germany vs. Brazil

World Cup tweets may help fuel faster growth for Twitter

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. The match itself generated 35.6 millions tweets total. Read →

Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

Social Media News Ticker

Twitter rolls out mobile app promotion ads, Vine adds loop count, Facebook acquires LiveRail and more; here’s the latest social media news: Read →

Vine Adds Loop Count, Updating Video Views in Realtime

Pepsi Max UK campaign puts consumer-generated Vines on outdoor billboards

Last week, Vine introduced a “Loop Count” metric that shows users and marketers how many times people are watching, (or looping) their videos. Before the release of this new feature, brands and users of Vine had to rely on likes, comments and revines (which not longer exist) to determine the reach of their videos. Now with loop count, the number of people watching any Vine is updated — in realtime. Read →

Social Networking Stats: Faster Growth Predicted for Twitter, #RLTM Scoreboard

Twitter's Q2 2014 results

A new report from Evercore predicts a “strong possibility” that Twitter’s growth will speed up in the second quarter of this year, helped by millions of tweets from the 2014 World Cup. Here’s the latest on Twitter, plus this week’s #RLTM Scoreboard. Read →

Yo. Is It Here To Stay?

Yo Logo

The seemingly pointless app Yo, which was released fittingly on April 1st, is causing a buzz in the mobile world. Yo lets users send messages to friends that say “Yo”– and thats it. So, is it for real? Read →

NBA Announces 2014 Social Media Award Winners

NBA logo

Social media has become crucial to professional sports. Not only does it allow fans to track and engage in the action, but it gives athletes and teams a way to communicate directly with fans, furthering their own ‘brand’ and remaining accessible to the general public. This month, NBA Digital held its third annual NBA Social Media Awards, which honors NBA players and teams for their active participation on social media throughout the regular season. Read →

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