To mark its 90th anniversary with a social media splash, advertising agency Young & Rubicam is “orchestrating a big social media frenzy” on the big screen in Times Square. Live today (Thursday, May 23rd) from 2-3:30pm, the agency is asking people to tweet and offer their definition of what “#advertising is…” Read →
This past week, several brands who take care to maintain their man-friendly images took to Twitter with some engaging campaigns relating to meat, its grilling, its hunting (and the clothes needed for the hunting), and of course the clothes in which to stylishly perform the meat hunting. Read More
With a series of recent announcements, the Twitter Chat community now has several choices for hosting and participating in chats. If you're a regular participant in one of the 600+ active Twitter Chats, or you enjoy live-tweeting around events, here are your options: Read More
Hashtags are challenging for marketers due to their seemingly random and spur-of-the moment nature, short lifespan and difficulty to control, and small businesses in particular face challenges when it comes to hashtags. How are SMBs to compete with big business when it comes to leveraging tags? It's important to step carefully, but hashtags have certainly their place for small businesses looking to create a buzz. Read More
When it comes to managing a brand’s presence both online and in the brick-and-mortar world, review sites -- and a brand's response to those reviews - can have tremendous implications on businesses large and small. So how should brands respond to a negative review? Read More
Scriball, a collaborative content creation app released for the iPhone in February, allows readers to “discover, vote… share… or collaborate with others to create stories, photo albums, write songs… and more.” Read More
Thought marketers were running out of creative ways to use Twitter? BNP Paribas, a French bank, came up with a new Twitter marketing concept — one that appeals to tennis fans in particular. The “Tweet and Shoot” campaign allows Twitter users to control robots that send tennis balls at tennis star Jo-Wilfried Tsonga on the court. Read →
Twitter’s short video app, Vine, is rapidly becoming popular with brands. Dunkin’ Donuts is the latest major brand to use Vine for a marketing campaign, encouraging fans to participate in the “Running on #IceDD” contest by posting their own six-second Vine videos. Read →
This Monday marked YouTube’s 8th birthday. To celebrate, the company revealed some big stats – and applauded its viewers – in a blog post: Read →
Here’s your quick weekly summary of all the latest social media news, including changes and new features on Google+, Twitter, Pinterest and Tumblr: Read →
A new report from Global Web Index found a rise in active engagement across all social platforms worldwide, with Twitter experiencing the fastest growth. Read →
New research from comScore shows that UK smartphone owners ages 18-24 have a higher recall of mobile advertising, at 38% vs. 26.5% of smartphone users overall. This age group is also significantly more likely to see in-game ads on mobile, click on social networking advertisements and to receive coupons or deals through social networking. Read →
Last week Vine celebrated its 100-day birthday, and new research from Unruly lays out the top metrics for the mobile video app, showing strong engagement for Twitter’s video platform. Check out the highlights here: Read →
Social media users with a high Klout score have a new perk available: those with a score of 55 and above can qualify for a one-day pass to American Airlines’ Admirals Club in 40 different airports. This is one of the latest additions to Klout’s “perks” program, introduced back in 2010, which offers rewards to those with high Klout scores and/or social “influence” in a particular area. Read →
A team of researchers led by Humboldt State University Dr. Monica Stephens of Humboldt State University (HSU) have released the results of a year-long study identifying the geographic origins of hate speech on Twitter in the U.S. Using the Google Maps API, the team has overlaid the data with a county-level analysis to show the distribution of hate speech on Twitter across the country via an interactive map. Read →
