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Social Media News Ticker: Twitter Launches #FirstTweet, Facebook Paper Teams With TED

Social Media News Ticker

Twitter launches #FirstTweet to celebrate its 8th birthday and kills its music app, Facebook unveils Hack, Facebook Paper app now features TED-related content, and more of the latest news in social media. Read →

88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing ‘important’ to their 2014 plans. Read →

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

twitter logo

A recent study from Nielsen and Twitter reveals that the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter, out of several European countries surveyed. Eight in ten Twitter users in the U.K. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. Read →

Smartphones Surpass TV in Time Spent with Media

Time Spent on Mobile Surpasses Time Spent Watching TV

Maybe you knew it was coming, maybe you thought it never would. New data reveals that, for the first time, Americans are spending more time on mobile devices than watching TV. Millward Brown’s 2014 AdReaction study says Americans spend 151 minutes per day on their smartphones, vs. 147 minutes each day watching TV. Read →

Mobile Ad Spending Grows 105% in 2013

Mobile Advertising

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Read →

Social Media News Ticker: Facebook Launches 15-Second Auto-Play Video Ads

Social Media News Ticker

Twitter adds Promoted Account tweets to desktop Timelines and tries a ‘click-to-call’ button for ads, Pinterest launches a new Gifts feed featuring Product Pins, Facebook debuts 15-second auto-playing video ads, and more of this week’s social media updates. Read →

Social Networking Stats: 52% of SMBs Use Facebook for Ads/Promotions, #RLTM Scoreboard

Social media ranks at bottom for website customer satisfaction

A recent study by BIA/Kelsey looks at what small businesses are doing on social media to engage millennials. Here are a few of the highlights, and the most up-to-date social media stats for this week: Read →

What “Big” Social Media Means for Small Businesses

twitter drawing

It’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing. Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. How can we possibly create our own buzz when it seems like there’s not enough to go around? Read →

Twitter’s Average Ad Rates Drop 81% In Two Years

Mobile Twitter users in U.K.

The cost of the average ad on Twitter is falling; data from Twitter’s annual report reveals a drop of 81% overall since Q1 2012 in average ad rates, and a drop of 18% in just the last three months of 2013. The data includes ads on both Twitter’s website and mobile apps. Read →

Realtime, Custom-Made Oreos Debut at SXSW

Oreos debuts 'trending topics' cookies at SXSW

Check out one of our favorite realtime marketing stories coming out of this year’s SXSW: Oreo partners with Twitter to create custom cookies using #eatthetweet. Read →

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