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77% Of Company Mentions On Social Media Are Neutral

SDL

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Analyzing more than 1 billion global company mentions, realtime monitoring app mention found that 77% of company mentions were in fact neutral. Read →

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

Health and Fitness apps see 62% increase over the past six months.

Usage of health and fitness apps has grown exponentially since 2013. Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a […] Read →

MyPermissions’ Android App: Is Your Private Information Secure?

Version 3.0 of MyPermissions' Android App protects user's private information.

The amount of time the average U.S. consumer spends on their mobile device has risen to 2 hrs and 42 minutes per day in 2014, according to Flurry. U.S. consumers have then dedicated 86% (2 hrs and 19 minutes) of that time to their mobile apps; making it essential for people and brands to understand which of […] Read →

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

Mobile Video on the rise

21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. In 2012, that figure was at 3.4%; in 2013 it was 9%. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. Since 2012, mobile and tablet video viewership is up 532%. Read →

Will Pinterest Go Public?

Will Pinterest Go Public?

This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. It’s no secret that Pinterest has been steadily gaining steam in the social sphere for the past year or so. Now the once-budding social “scrapbooking” site looks to be taking the next major step toward Internet superstardom. That’s right; a hotly-anticipated IPO seems […] Read →

World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

World Cup tweets may help fuel faster growth for Twitter

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. smartphone users following the World Cup plan to communicate through Facebook while watching the event, according to […] Read →

Influicity Introduces YouTube Influencer Marketplace

YouTube drives the most engaged referral traffic

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Once selected, marketers can collaborate with influencers using the platform’s campaign management […] Read →

Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard

World Cup tweets may help fuel faster growth for Twitter

During the first day of World Cup 2014, over 58 million Facebook users accounted for more than 140 million interactions on the social network. See more stats on World Cup social interactions, and the latest numbers for the major social networks on the #RLTM Scoreboard: Read →

Social Media News Ticker: Embed Tweets Within Tweets on Twitter, Instagram Expands Ads Outside U.S.

Social Media News Ticker

Instagram will expand advertising to the UK, Canada and Australia, YouTube comes to PlayStation 4, Twitter embeds tweets within tweets, and more. Read →

Social Media Campaigns Kick-Off 2014 World Cup

World Cup tweets may help fuel faster growth for Twitter

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Read →

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