- How To Write A Great Social Media Case Study Jan 15th, 2017
How To Write A Great Social Media Case Study
A case study is the paper that can help you describe a specific situation in any field of study. You are supposed to focus on its problems and provide…
- Weibo Users Embrace ALS #IceBucketChallenge in China; Raise $400,000 To Date Aug 28th, 2014
On China’s Weibo platform, over 1.58 million users have talked about #IceBucketChallenge, and a total of 1.43 billion people have viewed posts about the topic.
- Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks May 8th, 2014
Bigger social networks are definitely worthy of attention; but there are other ways to reach teens - often with a high level of engagement - that may have slipped under your radar. Take a look at a recent case study involving a user-generated contest on PicCollage, a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly.
- How HTC One's Smartphone Campaign Earned 54,000 Photos Worldwide Feb 12th, 2014
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand's "The Most Beautiful Smartphone campaign" over the holiday season. In an 11 week period, HTC One saw over 54,000 photos shared from consumers in five countries: the US, UK, China, Hong Kong and Taiwan.
- American Apparel: "We've made as much as $50K in one flash sale on Twitter" Jan 22nd, 2014
Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog, American Apparel's Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand.
Why does Twitter work so well for American Apparel?
- Top Social Media Campaigns in 2013 Dec 31st, 2013
What were the best social media campaigns in 2013? From Oreo's 'Dunk in the Dark' tweet at the Superbowl to Anchorman's Ron Burgundy as a Dodge car salesman, there's been plenty to choose from. Here are the top campaigns we published (based on traffic) this past year - and then one more for good luck.
- Virgin Atlantic Seeks #RedHotReporter for NFL International Series Oct 11th, 2013
Virgin Atlantic, sponsor of the annual NFL International Series Game in London, is once again searching for a new #RedHotReporter - a young media personality with a passion for football and the social media chops to tweet about the journey and the game, from the @Virgin_Atlantic account.
- Johnson & Johnson #EyePledge: Selfies For A Good Cause Oct 8th, 2013
Selfies aren't just the product of self-love or admiration; a new campaign from Johnson & Johnson is turning them into a form of donation. The brand's new "Take the #EyePledge" campaign is meant to educate participants (and their social connections) about the the importance of eye exams, and to raise funds for Sight for Kids, a nonprofit that provides eye exams for needy children.
- Measuring Brand Sentiment in Realtime: NetBase Analyzes Dr. Pepper's Man-Friendly Campaigns Sep 12th, 2013
Dr. Pepper had a social media image problem in 2011 after its controversial "Not for Women" campaign. How did the brand manage to turn sentiment around and convince consumers it wasn't a sexist soda manufacturer? Social intelligence firm NetBase uses Dr. Pepper as a case study, analyzing social sentiment around two campaigns to show which messages work for the brand and resonate with consumers.
- General Electric Innovates Vine with #6SecondScience Fair Aug 21st, 2013
General Electric just wrapped up its #6SecondScience Fair on Vine, a friendly affair asking Viners, "how much science can you fit into six seconds?" The fair came to fruition after GE saw that its six-second science experiment - demonstrating what happens when milk, food coloring, and dish soap are combined - became its most popular Vine to date. Over the course of the campaign, which had no prize offering, over 400 videos were submitted to GE's dedicated tumblr...
- The Yelp Effect: How Can You Respond To A Negative Review? Jun 13th, 2013
When it comes to managing a brand’s presence both online and in the brick-and-mortar world, review sites -- and a brand's response to those reviews - can have tremendous implications on businesses large and small. So how should brands respond to a negative review?
- Campbell's #SlowKettle Twitter Party Trends With The Pope Mar 27th, 2013
Have you heard of a Twitter party? Major CPG brands - including Campbell's Soups and Duracell - have started to embrace this new Twitter marketing concept as a way to grow engagement and maximize their brand's exposure on the platform.
- Conair Mobile Campaign Earns 800K Completed Video Views Mar 25th, 2013
Mobile video - coupled with digital rewards - yielded impressive results in Conair's recent mobile campaign. While many brands are still looking for the right way to delve into mobile, the hair styling appliance brand earned 800,000 views by offering consumers an incentive to view a mobile video ad.
- SmartWool Mobile Campaign Sees 1,313% Rise in Daily Likes Mar 15th, 2013
Outdoor clothing retailer SmartWool recently found success in mobile and social marketing by allowing fans to tell their stories as part of a holiday campaign. For the second year in a row, SmartWool ran their 'Share the Joy' campaign: fans pick Facebook friends that might appreciate SmartWool gifts, and if those friends are chosen, the original fan receives a SmartWool gift as well. The 2012 holiday campaign saw not only an impressive jump in entries, but also a huge increase in mobile and desktop daily likes.
- 6 Tips for Realtime Marketing From A #SXSW Pop-Up Panel Mar 10th, 2013
On Sunday, Expion, a social media management company, hosted a pop-up panel titled The Power of Microcontent and Marketing in the Moment. The panel offered a behind-the-scenes look at Oreo's "dunk heard around the world," and an entertaining and a fiery debate among panelists Bonin Bough and Gary Vaynerchuk.
- Hot Wheels Tries Out Twitter-Activated Vending Machine Mar 6th, 2013
Toy car brand Hot Wheels recently created some excitement by testing out a Twitter-activated vending machine at the Canadian International Auto Show. Attendees simply had to visit the machine and tweet @HotWheelsCanada to receive a 1968 Chevy Camaro Hot Wheels. The clever idea not only "turned men back into boys," but also led to a 3X increase in Twitter followers for @HotWheelsCanada.
- Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views Feb 28th, 2013
In response to the demand of Orabrush customers, the brand created a doggie version (Orapup) and tested it out on crowd-funding site Indiegogo.com. Then the brand did what it does best - created a viral video campaign for the new product, which has already garnered over 4 million views.
- MTV Uses Hashtagart Mosaic To Launch Teen Wolf Season 3 Feb 26th, 2013
MTV's series "Teen Wolf" has announced the debut its third season on Monday, June 3 by igniting a "social media fan-frenzy" that allowed fans to uncover a Hashtagart Mosaic, produced by Hyperactivate.com, on the show's Facebook page.
- Cooking Light's Social Strategy Pays Off On Mobile, Pinterest Feb 21st, 2013
Time Inc.'s Cooking Light site has seen impressive growth, with social media referrals and mobile playing a big part. Since its launch in February of last year, the mobile site has grown 106%. Social media referrals are now the #2 source of traffic for CookingLight.com, and "the brand has introduced new strategies to ensure these traffic numbers continue to grow."
- Burger King Twitter Account Hacked Feb 18th, 2013
When's the last time you changed your password and updated your communications crisis plan?
This what the official Burger King Twitter account looked like at 11:30 ET the morning of February 18th. The hackers changed the name of the account to McDonalds, and replaced the Burger King logo with a McDonalds logo. The first tweet sent by the hackers read "We just got sold to McDonalds! Look for McDonalds in hood near you."
- Nails Magazine's Pinterest Campaign Doubles Referrals From Social Sites Feb 7th, 2013
A recent campaign by Nails Magazine illustrates the power of Pinterest as a visual marketing tool. Focused on creative designs for nails, the magazine also runs a Nail Art Gallery site - a forum for nail technicians and salon owners to share nail designs and receive feedback in the form of viewer likes, comments, shares and pins. The brand made a first foray onto Pinterest to help generate traffic, and saw huge results in terms of pageviews and Pinterest followers.
- Tourism Marketing: How a Facebook Game Lured Fans to Cape Town Feb 5th, 2013
Cape Town Tourism placed a clever spin on the Facebook game - and contest - with the MyCapeTownHoliday.com competition, launched back in September 2012. The campaign invited people to 'send their Facebook profile on holiday' at Cape Town, and thousands chose to play by using an innovative Facebook app, cited by Cape Town Tourism as a "world's first."
- How Intuit Combined A Social Contest and Mobile Training to Expand Reach Jan 31st, 2013
The Intuit marketing team recently proved the power of social media in a campaign that combined mobile training and a social contest. Intuit – a global provider of financial software – is active on social media, and began this campaign looking to grow its Facebook audience and improve the brand’s online reputation.
- Social Media Fuels Krispy Kreme Launch in India Jan 23rd, 2013
Social media was the driving force behind Krispy Kreme's launch in India this past Saturday. The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform.
- Financial Services: How Securian's Content-Centric Social Media Strategy Paid Off Jan 9th, 2013
A recent case study from Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms - Facebook, Twitter, YouTube - to reach out to potential customers.
- Top Social Media Case Studies of 2012 Dec 31st, 2012
What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns:
- Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz Dec 20th, 2012
On Black Friday, Facebook and Walmart launched the social network's largest mobile advertising campaign ever. Walmart pre-purchased the ads, "edging out" other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Was the campaign successful, and will Facebook partner with other brands in this way?
- Facebook Contest: Truvia Asks Fans To Drive Business Development Dec 19th, 2012
Truvia - a sugar alternative - is seeing solid results from a social media campaign asking fans to help direct the company's expansion efforts. The campaign, entitled "Turning the Town Truvia," asks the brand's Facebook fans where they'd like to see Truvia - and participating fans are entered for chance to win $5,000.
- How To Organize A Brand Hackathon (And Why) - Interview With Betabrand's Chris Lindland Nov 27th, 2012
Asking your customers and fans to hack your brand is about as social as a social business can get. You don't own your brand: your customers do. And hosting your own brand hackathon is a brilliant way to find out just how far your brand can go if you let them have the controls.
"I think the reason people don't do brand hackathons is brand managers jealously guard their tag lines, logos, and look," says Betabrand founder Chris Lindland. If this is you, you're not ready for a brand hackathon. Read on to find out what you're missing.
- Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers Nov 15th, 2012
Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand's Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook.
- How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both? Nov 2nd, 2012
South Korean rapper Psy's music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012 and by September 20th it had received the most likes of any online video, according to Guinness World Records. What fueled this meteoric rise in popularity - the content, the marketing, celebrity tweeting, or some combination of these elements?
- Ford Launches Fiesta With Young, Social Media-Savvy Influencers Oct 18th, 2012
Inspired by marketing in the gaming and tech industry, Ford decided to invest in a "pre-launch" for the automaker's Fiesta model, looking to create buzz and "develop demand before the product even really exists." Social media was an essential tool for this campaign, allowing potential consumers to "opt in" if they were interested in learning about the newer model. Ford used to social to gain essential product feedback - before it was even on the market - and to dramatically increase awareness about the Fiesta, by using influencers to spread the word.
- How Reebok 'Got Fit For Social' And Established A Consistent Brand Voice Oct 11th, 2012
When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts. At SocialMedia.org’s BlogWell conference in Chicago, Reebok's Tyler Bahl and Angela Scibelli shared tips on how to avoid fragmentation in the social sphere and establish a consistent brand voice - and better analytics - while still allowing for geo-targeted content to reach specific audiences across the globe.
- Intel and Toshiba Social Video Ads Earn 55M Views - With Fans Playing A Starring Role Oct 9th, 2012
"An online coming-of-age love story" formed the basis for a new social video campaign by Toshiba and Intel - with the main character being played by 76 different fans of the brand. The six week web series "The Beauty Inside" featured a lead character, Alex, who searches for love while waking up each day in a different body, reports ClickZ. How did this wacky concept end up earning 55 million views and holding strong as the top viral video ad (according to Visibile Measures) for three weeks in August?
- Oreo's #DailyTwist Campaign Serves Up Realtime Creative Sep 27th, 2012
Social media has taken on a big role as Oreo cookies celebrate their 100th anniversary this year. Kraft Foods - which makes Oreos - collaborated with a team of agencies to create the 'Daily Twist' campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row.
- How One Social Superfan Made The xx Album Release Go Viral Sep 13th, 2012
To promote the release of their second album, English indie pop band The xx used social media - including one social superfan and a global visualization tool to track album streams - and watched it go viral.
- Ben & Jerry's Throws One Heck Of An Ice Cream Social. Here's The Recipe. Aug 29th, 2012
Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* Simply Measured observes…
- Play.com's Facebook Fans Spend 24% More Aug 28th, 2012
Play.com is very happy with its Facebook fans. The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans -- and that direct sales through Facebook have increased 80% in the last year.
- Social Media On The Farm: Crisis Management, Market Research, Education And APIs Aug 27th, 2012
With the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies.
- How Nike Stole Social Media Gold From Olympic Sponsor Adidas Aug 21st, 2012
Which brands were the real winners in 2012's "Social Olympics"? Were Olympic official sponsors - like Adidas - more successful on social media, or did brands like Nike - who sponsored hundreds of individual athletes - steal the show?