Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? Read →
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile (PaidContent).
The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Read →
Visa’s “Go World” marketing program – around since 2008 – has launched a new, massive global social media campaign called “global cheer” for London’s 2012 Summer Olympic Games. Visa has been a sponsor of the Olympic Games for 25 years, but this campaign will be the largest yet – involving over 70 countries – with a strong focus on social media. Read →
