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14% of YouTube and 12% of Facebook Users Have Purchased Products Recommended on the Site; ACSI Reports Low Customer Satisfaction Scores

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For the first time, the 2010 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with ForeSee Results and based on interviews with 70,000 customers, has included scores for social media sites.   Among the findings in the report: The aggregate score for social media sites was 70 on the ACSI’s 100-point scale of [...] Read →

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