Cutting The Mustard With The Grey Poupon Facebook Society Of Good Taste

Posted on September 21, 2012 by Carolyn Carson | No Comments

I should have seen it coming. The buzz of ‘Downton Abbey.’ The 76-page Ralph Lauren catalog that arrived last week – Ralph looking most un-cowboy-ish behind the wheel of an Aston Martin, British flag on the door, RL girls posed, now on raked gravel courtyards in impeccable tweeds, now on horseback in black velvet evening dress, the fine saddle leather a dreamy contrast and rhinestone collar providing a certain edge. Restoration Hardware’s tome also arrived, reeking of Manor–upstairs and down, plus adjacent stables. Read →

Posted in: Social Media Campaigns

Tags: advertising, age, British, CPG, Crispin Porter + Bogusky, Facebook, Grey Poupon, ketchup, Kraft, marketing, McRib, Miracle Whip, mustard, Ralph Lauren, Restoration Hardware, social media, social media marketing, Whopper Sacrifice, young consumers

USA Today’s Super Bowl Ad-Meter Gets Social With Facebook

Posted on October 5, 2011 by Marissa McNaughton | 1 Comment

Super Bowl XLVI Will Have A Social Media Command Center

The Super Bowl is the biggest advertising event of the year, and Facebook and USA Today have partnered to create an application that allows fans to rate commercials during the event. Called the “USA Today-Facebook Super Bowl Ad Meter,” the app will be online through Facebook and USA Today, and available via mobile, for users to watch, rate, and share ads during the Super Bowl. Read →

Posted in: Blog, Social Media Campaigns

Tags: advertising, Facebook, social media, social networking, Super Bowl, USA Today

How to Use Realtime Marketing To Deliver Value to the Right Customer at the Right Time.

Posted on September 30, 2011 by Tonia Ries | 4 Comments

It's Time to Go Realtime - our article in the The Social Media Monthly September issue sm

If you think social media is about being friends with your customers or winning more followers, you’re missing the point. The social graph is the conduit that allows brands to create real business value, rather than the value itself. With the rise of social, mobile, geolocation and realtime services, brands have a massive opportunity to solve the two age-old problems of advertising:
1. How do you get a customer’s attention when they don’t really want to be interrupted?
2. How do you get the right message in front of the right customer at the right time? Read →

Posted in: #RLTM Blog, Blog, Insights

Tags: advertising, attention, marketing, realtime advertising, realtime marketing, The Social Media Monthly

Social Media ROI: Ads Provide a Big Return for KFC

Posted on September 7, 2011 by John Eckhouse | 8 Comments

KFC, the fried chicken restaurant franchise founded by Colonel Sanders, has fully embraced social media activity. And it’s paying big dividends. A study by Ogilvy found that consumers who were exposed exclusively to social media ads for KFC were seven times more likely to spend more than the average consumer. Read →

Posted in: Blog, Social Media Case Studies

Tags: advertising, Facebook, facebook for business, fans, followers, KFC, restaurant, Rick Maynard, ROI, social media branding, social media ROI, social network, Twitter, twitter for business

Twitter Advertising Tryouts: How Four Brands Fared

Posted on August 8, 2011 by John Eckhouse | No Comments

Radio Shack, Unilever, Country Music Television and Zuji Australia are some of the more than 600 companies that Twitter says it has partnered with in its rapidly growing advertising business. In a recent report for eMarketer, social media analyst Kimberly Maul examine how those four brands fared with some of their test marketing efforts. Read →

Posted in: Blog, Social Media Campaigns, Social Media Case Studies

Tags: advertising, brands, CMT, Country Music Television, followers, hashtags, Promoted Tweets, Radio Shack, Twitter, Unilever, Zuji

Promoted Tweets in Your Timeline: Win, Fail or Boring?

Posted on July 29, 2011 by Tonia Ries | No Comments

Twitter has announced that they will begin streaming promoted tweets in the timeline itself. At #RLTM Realtime NY 11, I moderated a really interesting panel discussion that included Steve Klabnik, the founder of rstat.us, an open-source service that clones the basic functionality of Twitter with a non-commercial and distributed system, who believes that “Twitter is too important to be owned by Twitter.” Read →

Posted in: #RLTM Blog, Blog, Insights

Tags: advertising, Ajit Jaokar, Best of the Backchannel, Joe Sarmiento, open source micro-blogging, Promoted Tweets, rstat.us, social media advertising, Steve Klabnik, Twitter, UberMedia

Online Americans Viewed Over 5 Billion Video Ads in June

Posted on July 20, 2011 by Marissa McNaughton | No Comments

New data from comScore’s Video Metrix service reveals that 178 million U.S. Internet users – 85.6% – watched online video content in June 2011, with an average of 16.8 hours per viewer. U.S. internet users engaged in an all-time high of over 6 billion viewing sessions during the month, and viewed over 5 billion online video ads over that time period. Read →

Posted in: Blog, Social Media Statistics

Tags: advertising, Comscore, Google, Hulu, Microsoft, online video, Tremor Media Video Network, VEVO, Viacom, video ads, Yahoo, Youtube

72% of Brand Marketers ‘Currently Using Mobile’ Plan To Increase Mobile Ad Spending

Posted on July 19, 2011 by Marissa McNaughton | No Comments

A new survey by the Interactive Advertising Bureau confirms that mobile advertising platforms are being adopted rapidly by marketers. The most striking data: 72% (nearly three-quarters) of survey respondents are looking to increase their mobile advertising budget over the next two years, and 35% expect to increase mobile ad spending by over 50 percent in that same timeframe. Read →

Posted in: Blog, Social Media Statistics

Tags: advertising, ebooks, Interactive Advertising Bureau, marketing, mobile, mobile advertising, smartphones, tablets

Colgate Launches ‘Smile’ Campaign via Facebook

Posted on July 18, 2011 by Marissa McNaughton | 3 Comments

On June 28th, Colgate launched a new campaign in Britain encouraging fans to take pictures of themselves smiling, post them to Facebook, and potentially have their photo displayed on digital billboards in the UK. The toothpaste brand aims to collect 1 million ‘smile’ pictures by summer’s end, and will donate £100,000 to Barnardo’s (a UK children’s charity) if that goal is reached. Read →

Posted in: Blog, Social Media Campaigns

Tags: advertising, Colgate, Facebook, Gemma Brown, marketing, social media, social network, VML London

$4 Billion Facebook Advertising Market; 60% Via Self-Serve Ads

Posted on July 6, 2011 by Tonia Ries | No Comments

Facebook’s 714 million users create an irresistible target for advertisers large and small. According to eMarketer, Facebook will be taking a 17.7% share of the US online ad revenue market this year, and will more than double global ad revenue to $4.05 billion this year. eMarketer analyst Debra Aho Williamson told Bloomberg that about 60% of Facebook’s advertising revenue comes from self-serve ads. Read →

Posted in: Blog, Social Media Statistics

Tags: advertising, Facebook

The Realtime Report

Business on the social, mobile and realtime web | #RLTM

Tag: advertising

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Online Americans Viewed Over 5 Billion Video Ads in June

72% of Brand Marketers ‘Currently Using Mobile’ Plan To Increase Mobile Ad Spending

$4 Billion Facebook Advertising Market; 60% Via Self-Serve Ads

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