BrightRoll just released the data from a survey of 100 ad agency executives and media buyers on their spending patterns and sentiments toward online video advertising. Six in ten ad agency executives believe online video ads are as effective (31%) or more effective (30%) than television ads. Read →
Is it worth paying people to like your Facebook page? Evidently a number of advertisers think so, and more examples have been popping up in recent weeks. Christopher Heine of ClickZ found four examples of Facebook advertisers promoting sweepstakes that required entrants to “like” the brand’s Facebook page in order to have a chance of winning the prize. Read →
During the Super Bowl I got to wondering how #BrandBowl stacked up against the main event. According to Trendistic, #SuperBowl topped out at 7.53% of Twitter traffic at 6PM. #BrandBowl maxed at 7PM, with 0.43% of Twitter traffic. Still, 1/17th of #SuperBowl buzz is pretty respectable. Read →
A Webtrends study of over 11,000 Facebook ad campaigns in the U.S. revealed that when brands advertise via Facebook, the cost to gain one ‘fan’ is $1.07 and climbing. Acquiring fans on Facebook gives brands the ability to reach users in two ways: through each user’s homepage news feed (for free), and through (paid) ads [...] Read →
Who likes salty snacks? Young adults 18-24, who eat them 5.3 times a week according to market research firm Mintel. So where’s the best place to pitch your snack to these folks? TV inspired by social media seems to be one strong avenue, at least for Wheat Thins. The Nabisco division of Kraft Foods has [...] Read →
Chicago-based ad agency Leo Burnett Worldwide wanted to see if it could create an instant hit on Twitter, delivering a year’s worth of traffic and followers in less a week. The bottom line? The effort – some call it a stunt – worked. To support a Leo Burnett-sponsored seminar at a June advertising festival in [...] Read →
A new syndicated study, ‘Faces of Social Media’, reveals that 59% of social media users (ages 13-80) say ‘ads are a fair price to pay for social media sites and features.’ Social media advertising is driving brand exploration – 25% are more likely to explore brands that advertise on social media. Fifteen percent of social [...] Read →
Brain Pop: Real-Time Advertising – Will real-time advertising messages resonate–or do they alienate? Here’s how one ad network claims to deliver real-time ROI for its clients. Presented by Tobias Peggs, CEO, OneRiot, at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
ClickZ News looked at Black Friday marketing activity on Twitter by the top 10 department, consumer electronics, and home goods stores and found a variety of activity. While Target made a splash by purchasing the Promoted Trend on Twitter before the big day, other retailers offered a slew of promoted deals – and some were [...] Read →
comScore, Inc. today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, a 22% increase versus year ago. Social networking site Facebook.com led all online publishers [...] Read →