Among internet users in Africa and the Middle East, the social network penetration rate is higher than in any other region worldwide, according to new data from eMarketer. While internet access remains limited in the Middle East and Africa outside of urban centers, those who are able to go online are highly likely to visit social networks. Read →
A recent study measured tweets throughout the African continent to create the first comprehensive report on Twitter use in the region. Reviewing more than 11.5 million location-tagged tweets and conducting a survey of the region’s 500 most active Twitter users, “How Africa Tweets” revealed that South Africa has the most prolific tweeting on the continent, with more than 5 million tweets posted in the last quarter of 2011. Read →
A recent report from comScore measured social networking visitation and engagement around the world, by region. Asia Pacific saw the largest percent of worldwide visitors to social networking sites – 32.5% – and Europe had the highest engagement, responsible for 38% of all social networking minutes. Read →
Recent data from comScore shows that LinkedIn use has increased across the globe from March 2010 to March 2011. The social networking site for business professionals has grown 65% worldwide, from 48 million users in March 2010 to 79 million in March 2011. Read →
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