Social media platforms are used by 66% of the U.S. online adult population. Of those adults, nearly two-thirds say that staying in touch with friends and family is a “major reason” for using these platforms, according to new data from the Pew Internet & American Life Project. Half of them list reconnecting with old friends as a major reason to use Facebook, Twitter, LinkedIn, or other social media networks. Read →
Harris Interactive has released the results of a new U.S. online poll conducted between September 1 and 3, 2010 among 2,258 adults (aged 18 and over), which focused on the changing nature of online and real-life social relationships. According to the poll, 87% of online Americans use social media. Of those, 44% say that, in general, they [...] Read →
The Pew Research Center’s Internet & American Life Project has release a new report that shows remarkable growth in social networking use among older U.S. adults. The report is primarily based on data from telephone interviews April 29 and May 30, 2010, among a sample of 2,252 adults, age 18 and older. According to the [...] Read →
Kevin at ExactTarget alerted us to this cool visualization of social networking consumption and contribution by gender and age: Read →
A new report by Experian Simmons documents the incredible growth of social networking in the US. 66% of online Americans use social networking sites today, up from just 20% in 2007. 43% of those who access such sites report that they visit them multiple times per day – this number is up by 28% from last [...] Read →
Findings of new research released June 3rd by Knowledge Networks, through their MultiMedia Mentor service, indicate that heavy users of social or mobile media spend dramatically more time with overall media, and are more likely to use TV and the Internet simultaneously, as reported by MediaPost. The study concluded that the impact of social and [...] Read →
A new poll conducted in April 2010 by Harris Poll details the use of social media as a way for users to express their opinions about brands, companies, and products. Overall, the poll of 2,131 U.S. adults revealed that 34% have turned to social media “as an outlet to rant or rave about a company, [...] Read →
iVillage and SheSpeaks have released a joint an report, “Women and the Digital Path to Purchase, based on an online survey of random sample of women from the SheSpeaks panel, fielded in March 31-April 2, 2010, in which 1,581 U.S. women participated. The research studied the impact of different digital marketing tactics on women’s in-store purchase behavior. Facebook [...] Read →
48% of Americans age 12 and older are now members of at least one social network, according to a new national survey from Arbitron and Edison Research, up from 24% two years ago. From late January, Arbitron conducted telephone interviews with 1,753 persons to investigate Americans’ use of digital platforms and new media. The company [...] Read →
Royal Pingdom has used Google Adplanner U.S. data for 19 different social network sites, and analyzed the data for age demographics. The analysis showed that the average social network user is 37 years old. LinkedIn has the highest average user age of 44, while Bebo has the youngest, 28. The majority of 64% of Twitter users and [...] Read →