Royal Pingdom has used Google Adplanner U.S. data for 19 different social network sites, and analyzed the data for age demographics. The analysis showed that the average social network user is 37 years old. LinkedIn has the highest average user age of 44, while Bebo has the youngest, 28. The majority of 64% of Twitter users and 61% of Facebook users are aged 35 or older.
comScore’s “The 2009 U.S. Digital Year in Review” report is a great summary of social media trends.
According to the report, nearly four out of five US Internet users visited a social networking site in December 2009. Social networking now accounts for 11 percent of all time spent online in the US. Both social networking leader Facebook and Twitter both posted triple-digit growth.
According to the Pew Internet & American Life Project the percentage of online teens who blog has dropped 14 percentage points in three years, from 28% in 2006 to 14% in 2009. Blogging amongst adults has remained steady, at roughly 10% over the same time period. Behind that number, however, Pew finds that blogging by young adults (18-29) has suffered a steep decline, offset by a rise in blogging by those of us on the wrong side of 30.
Pablo Palatnik has published an analysis of Twitter traffic and demographics based on Quantcast data on is blog, PalatnikFactor.com. It shows US traffic to twitter.com peaking at 29.2 m on July 18, and averaging 23.6 m over the 6 months ending December 31.
I’m 44 years old and don’t really care who knows it. But serving me ads that target me as a 44 year old chump that will click through (yes, I did) and share my email address (no, I didn’t) on the promise of beta testing an iPad — well — that’s a bit much.
CPH Research has released a new study on behalf of Continuum Crew, tracking attitudes and media usage among the Boomer generation. Top findings on media consumption are:
- Ikes and Boomers still use traditional media more than those of Generation Jones or Generation X, but not all Boomers consume media in the same way.
- Among all media services listed, Boomers were least willing to give up the Internet, a shift from the top response of the 2008 survey, their cell phone. The survey shows they now spend more time than ever online–a rapid increase in one year from 38% to 62%.
- The majority of Ikes and Boomers have joined popular social networking site Facebook within the last 6 months.
- Boomers are becoming more aware that national and local news, magazines, and to some extent television and movies, are available to them via the Internet, indicating an increasing preference to access content this way and representing a shift among older adults experimenting with social media.
Facebook and The Nielsen Company jointly conducted a survey, fielded January 20 and 21 amongst 50,641 Facebook users ages 13 and older in the U.S., U.K. and Australia, and found that 39% of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the January 12 earthquake in Haiti – 13% through SMS text-messaging. An additional 21% of users have not yet given to the cause, but plan to do so. This means that, overall, 60% of Facebook users in these markets have donated or plan to donate goods or money. Continue reading
The latest Forrester Research Social Technographics report shows that one in every three online Americans is a “Conversationalist,” someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. Conversationalists are younger than the average adult consumer — 56% female, with household incomes slightly above average and more likely than other social classifications to hold a college degree.
Only about 17% of U.S. adults don’t participate in online social media, and 59% of online consumers participate in social networks about once monthly.
As Facebook reached 350 million users worldwide, its largest single source of growth in December 2009 was still the U.S. Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented a 5% gain, compared with 10% growth in countries such as Indonesia, the Philippines and Malaysia. This puts Facebook’s U.S. monthly active user audience over the 100 million mark. Continue reading
According to comScore, the average number of minutes spent on Facebook among 18- to 24-year-olds fell in September for the third consecutive month compared to the same period a year ago. In July 2009, usage fell 3 percent, in August 13 percent and in September 16 percent. Separately, Mindshare surveyed 1,200 consumers about their social-networking habits in August 2009. More than half of the 18- to 24-year-old respondents (51 percent) agreed that “social-networking sites like Facebook are diluting the quality of relationships.” 40 percent of that group said they now visit social networks that are based on particular interests, such as TV, music or movies. More analysis at Adweek.