comScore’s “The 2009 U.S. Digital Year in Review” report is a great summary of social media trends. According to the report, nearly four out of five US Internet users visited a social networking site in December 2009. Social networking now accounts for 11 percent of all time spent online in the US. Both social networking leader [...] Read →
According to the Pew Internet & American Life Project the percentage of online teens who blog has dropped 14 percentage points in three years, from 28% in 2006 to 14% in 2009. Blogging amongst adults has remained steady, at roughly 10% over the same time period. Behind that number, however, Pew finds that blogging by [...] Read →
Pablo Palatnik has published an analysis of Twitter traffic and demographics based on Quantcast data on is blog, PalatnikFactor.com. It shows US traffic to twitter.com peaking at 29.2 m on July 18, and averaging 23.6 m over the 6 months ending December 31. Read →
I’m 44 years old and don’t really care who knows it. But serving me ads that target me as a 44 year old chump that will click through (yes, I did) and share my email address (no, I didn’t) on the promise of beta testing an iPad — well — that’s a bit much. Read →
CPH Research has released a new study on behalf of Continuum Crew, tracking attitudes and media usage among the Boomer generation. Top findings on media consumption are: Ikes and Boomers still use traditional media more than those of Generation Jones or Generation X, but not all Boomers consume media in the same way. Among all [...] Read →
Facebook and The Nielsen Company jointly conducted a survey, fielded January 20 and 21 amongst 50,641 Facebook users ages 13 and older in the U.S., U.K. and Australia, and found that 39% of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the January 12 earthquake [...] Read →
The latest Forrester Research Social Technographics report shows that one in every three online Americans is a “Conversationalist,” someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. Conversationalists are younger than the average adult consumer — 56% female, with household incomes slightly above [...] Read →
As Facebook reached 350 million users worldwide, its largest single source of growth in December 2009 was still the U.S. Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented [...] Read →
According to comScore, the average number of minutes spent on Facebook among 18- to 24-year-olds fell in September for the third consecutive month compared to the same period a year ago. In July 2009, usage fell 3 percent, in August 13 percent and in September 16 percent. Separately, Mindshare surveyed 1,200 consumers about their social-networking [...] Read →
More details from the September 2009 Pew Internet & American Life Project survey show that 33% of online adults ages 18 to 29 use a status update service, a significant difference from the research firm’s previous poll on the subject. This means young adults were more likely to tweet than users ages 30 to 49, who had [...] Read →