Social media users with a high Klout score have a new perk available: those with a score of 55 and above can qualify for a one-day pass to American Airlines’ Admirals Club in 40 different airports. This is one of the latest additions to Klout’s “perks” program, introduced back in 2010, which offers rewards to those with high Klout scores and/or social “influence” in a particular area. Read →
Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It was the fourth most-viral online ad in 2012, and took the prize as the year’s most-viewed travel ad. Read →
Gatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents. This week, the airport announced plans to feature the best new children’s stories on its channel, giving budding children’s authors the chance to reach a potential audience of tens of thousands of people. Read →
JetBlue has a new realtime trick up its sleeve: a live, online game show entitled “JetBlue Getaways Presents Get Away With It.” The game show is the centerpiece of JetBlue Airways new advertising campaign for the airline’s vacation package travel service, JetBlue Getaways. Read →
Gatwick Airport has been using Twitter to keep passengers informed with realtime updates during disruptive weather and flight delays, as well as updates on everyday airport activity. This week, the airport’s Twitter account, @gatwick_airport, became the first UK airport to be recognized by Twitter as a verified account, receiving, as a spokesperson put it, “Twitter’s ‘blue tick’ of authority.” Read →
Australian airline Qantas has seen a string of social media ‘fails’ in the last several months, the latest being a Twitter contest labeled the “Hindenburg of of social media strategies” by one irate tweeter. How did Qantas manage to embroil itself in such social media hot water, and then continue to make the situation worse? And what can the beleaguered airline do to resurrect its reputation with frustrated customers? Read →
Gone are the days of sending off complaints via snail mail and waiting 6-8 weeks for a reply. Now, customers can shoot off a 140-character tweet and expect a reply within minutes. New research by Maritz shows that nearly half of those who tweet a complaint at a brand expected the company to read and respond to their tweet. Read →
A recent study by Amplicate, a tracker of social media sentiment, ranked airlines by the number of positive and negative social media comments. Overall, 57% of comments about US airlines on social media in the past year were negative. But American Airlines – the world’s fourth largest airline – stood out with only 12% of social media opinions about the airline being positive. Read →
ABC Network just launched Pan-Am, a new show about the 1960′s stewardesses and pilots on the famous airline. Social media played a huge part in promoting the new series, and Lost Remote interviewed Marla Provencio, Executive Vice President of Marketing for ABC, about how social elements figured into the launch. Read →
There’s no question that Virgin America has embraced technology and social media. Referred to as a “snazzy airline” by Mashable, it has a plane named by hashtag (#nerdbird), was the first airline to offer free Wi-Fi fleetwide and outlets near every seat, and has run promotions using social media platforms as diverse as Twitter, Foursquare, Loopt, Groupon and Klout. Read →
