For the first time ever, American Idol producers are allowing the public to choose the theme for one episode that will air this season. After Ryan Seacrest announced the news during the April 3rd show, the public began submitting suggestions by using #ATTIdolTheme on Twitter. Read →
Conversations taking place on social networks are leading viewers to new shows, according to new research by Horowitz Associates. Nearly 1 in 5 (19%) of respondents began watching a TV show after reading about it on a social network or blog. And according to eMarketer, viewers are “no longer content to watch shows passively” and are looking to social networks for recommendations and to share their own opinions. Read →
A recent study from TVGuide.com reveals the “most social” TV shows from the 2010-2011 season, with NCIS in the lead. TV ratings are no longer about just numbers; now tracking engagement, especially across social channels, is an important measurement for advertisers. Read →
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