A new Forrester Research/Association of National Advertisers survey, “TV Advertising Budgets are Under Siege,” looked at 104 U.S. advertisers in 21 industries, representing nearly $14 billion in measured media budgets. The survey found that social media, web advertising and search are stealing budgets from TV and other media. Of those surveyed, 77% said they would [...] Read →
A survey of b-to-b and b-to-c marketing professionals by BtoB and the Association of National Advertisers shows dramatic growth in the use of social media as a marketing tactic: 66% said they are now using social media, up from 20% of respondents to the 2007 survey. Twitter ranked higher among b-to-b (70%) than b-to-c (46%) [...] Read →