PeopleBrowsr today announced that it has settled its lawsuit against Twitter to prevent Twitter from blocking PeopleBrowsr’s access to the Twitter firehose of data. As a result of the settlement, PeopleBrowsr will maintain firehose access through the end of the year, and then transition to accessing Twitter data via one of the authorized data resellers. Read →
Schmap today announced the release of Demographics Pro, a new service that offers detailed profiles of the audiences that follow Twitter individual accounts or who engage around specific hashtags or keywords. The service provides demographic analysis that includes gender, age, marital and parental status, income, occupation, race, religion, language, likes and interests, and location by country/state/city. The service also looks at brand affiliations, including eat/drink at, shop at, dressed by and technologies used. Read →
We all know that we’re drowning in data. We need better, smarter tools to sift through the data in realtime, analyze it, and deliver useful insights. And we need to integrate all of that intelligence with the other tools we use to manage our business, our customer relationships, and our marketing campaigns.
That’s why DataSift has introduced a new Query Builder tool designed to get us one step closer to better access to the data that matters. The tool’s slick visual interface makes it easy to quickly filter the various data sources available through DataSift–everything from Amazon reviews to the full Twitter firehose to YouTube comments. Read →
The Fortune Global 100 companies are mentioned 5.6 million times a month, and that’s just on Twitter. And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0 Read →
The Realtime Report’s Guide to Influence Measurement Tools examines personal influence measurement tools–Klout, Kred, PeerIndex, TweetLevel and PeekAnalytics–which measure the influence of individual social network users, as well as contextual influence measurement tools from TRAACKR, mBLAST, SpotInfluence and Appinions, which are designed to look at influence in the context of topics, subject matter expertise, and how conversations are shaped and shared online. Read →
NEW YORK, May 3, 2011 /PRNewswire/ — The Realtime Report and Modern Media today announced that Realtime NY 11 (http://therealtimereport.com/ny11, hashtag #RLTM), a one-day conference on the business use of realtime, social and mobile technologies taking place June 6, 2011 at B.B. King Blues Club in New York, will feature case studies and best practices from social media experts at leading brands. Read →
Analytics: What is Influence? From reach to influence: the latest research on the new rules of engagement. Presented by Bernardo Huberman, Senior Fellow and Director of the Social Computing Lab, Hewlett-Packard at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Analytics: The Value of Being Social — How do you turn streams of data into decisions that drive bottom-line value for your organization? Presented by Avinash Kaushik, Analytics Evangelist, Google, at TWTRCON SF 10 on November 18, 2010. The presentation can be hard to follow at times because the slides are not visible on the [...] Read →
If you’re trying to figure out how to monitor and measure social conversations, and how to most effectively “influence the influencers,” then you need to join us at TWTRCON SF 10. We’ll have some of the leading researchers in social media analytics there to present the tools and techniques for quantifying the value of engaging in real-time [...] Read →
Today, we’re putting the finishing touches on the agenda for TWTRCON SF 2010, which we will be posting in the next day or so. Once again, it seems like TWTRCON has a magical ability to expand time: How much content can you fit into a one-day program? I think we push the limits on [...] Read →
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