Twitter has become more popular than LinkedIn among social network users in the United States. More than half of social network users have associated their profiles with a brand, company or product, and social network users are more likely to say positive things about brands, companies or products. This Anderson Analytics study tracked U.S. user [...] Read →
AdAge reports on the first public study of LinkedIn members, conducted by Anderson Analytics (who have helpfully posted a link to a non-firewalled PDF of the AdAge article) and text mining company SPSS. The researchers surveyed a random sample of 800 members with a 10-minute online questionnaire. Their results confirm that LinkedIn members are relatively [...] Read →