New data from the Pew Internet Project finds that over one-third of American adults – 35% – own a smartphone. Smartphone ownership is highest among the well-off, the well-educated, the (relatively) young, and non-whites. Fifty-nine percent of adults in households earning $75,000 or more have smartphones, nearly half – 48% – of those with a college degree own smartphones, and 44% of blacks and Latinos are smartphone owners. Read →
A study by MediaMind shows that mobile ads served to iPhones and iPads deliver a higher click-through rate than those on other mobile operating systems, including Google’s Android. Ads on iOS mobile platforms outperformed ads served to Google Android phones by more than 2.5 times. Read →
At the All Things Digital D9 conference Wednesday, Twitter CEO Dick Costolo shared a number of facts about Twitter’s growth and performance as an advertising platform. Here are some highlights, captured by Peter Kafka for All Things D: Read →
New data released yesterday from SlideRocket shows that the growth of mobile presentations has “skyrocketed” in 2011 with a 640% increase. One of every ten presentations is now viewed via mobile device, with Apple products leading the pack as the device of choice. Read →
Last week, Twitter marked the end of the first quarter by tweeting out updated Q1 stats for 2011. See the latest percentage increases for for tweets per day, account signups, and mobile app users. Read →
Traffic to e-commerce web sites from mobile devices grew by more than 300% year over year, according to an analysis of more than 18 million visits to numerous high-traffic e-commerce websites conducted by SEO technology company Conductor — a huge surge in usage to which marketers and retailers need to pay close attention. Read →
NPR has released the results of a survey of its Twitter followers, which also incorporates the results of its earlier survey of NPR fans on Facebook. The NPR Twitter survey was fielded between August 25 and September 9, 2010, promoting it through its main Twitter accounts. A total of 12,227 respondents began the survey and 10,244 [...] Read →
Mobile app investment should grow significantly this year, according to a report from DM2PRO and Quattro Wireless. Fewer than one-half of marketers created either a mobile or social app in 2009, but most plan to invest in a mobile app this year. The iPhone is the platform of choice, followed by Android. Among those marketers who [...] Read →