Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
When it comes to athletic shoes, Converse has run away with the title as the biggest sneaker brand on Facebook. Converse Chief Marketing Officer Geoff Cottrill says his advice to his company was to “do nothing special” when he first learned of its huge Facebook fan base. His directive was for his team to listen more than it talks on the social media site and to absolutely not bring its ad campaigns from other channels there. Read →
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