Influence marketing has become a core marketing discipline, with more than two-thirds of marketers saying they’ll be dedicating significant efforts to social media influence campaigns in the next 12 months. But the majority will not be using social scoring platforms to support those efforts, saying they are “not sold on social scoring as a valid measurement.” Read →
In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers. Fast forward 6 months, and so much has changed in a very short time. Read →
Not all influence measurement tools work the same way, and picking the right tool for the job is critical. The first question to ask yourself: are you trying to score, rank or analyze large numbers of people—or are you trying to identify and understand the people who are influential in a given subject matter, topic or market? While most users will happily focus on managing their own personal influence scores on Klout or Kred, serious business users, agencies and marketers also need to understand the range of enterprise-level tools that offer a deeper look at how online conversations are shaped. Read →
The Realtime Report’s Guide to Influence Measurement Tools examines personal influence measurement tools–Klout, Kred, PeerIndex, TweetLevel and PeekAnalytics–which measure the influence of individual social network users, as well as contextual influence measurement tools from TRAACKR, mBLAST, SpotInfluence and Appinions, which are designed to look at influence in the context of topics, subject matter expertise, and how conversations are shaped and shared online. Read →
In the coming months the conversation about online influence measurement will expand from a focus on user-scoring to a broader understanding of how to manage influence relative to a specific brand or conversation. One of the pioneers in this industry is Appinions, is introducing a new feature, the influencer gap report, designed to answer the question: “Who should be talking about you–but isn’t?” Read →
Announcing The Realtime Report’s Guide to Online Influence Measurement Tools — a guide for brands, agencies, developers and anyone interested in understanding the rapidly evolving, innovative, controversial and potentially very disruptive field of influence measurement. And asking for your help to make sure that we’re creating something truly useful! Read →
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