Coca-Cola accounted for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with twice as many mentions as #2 brand Apple – in July 2012. Read →
A study by MediaMind shows that mobile ads served to iPhones and iPads deliver a higher click-through rate than those on other mobile operating systems, including Google’s Android. Ads on iOS mobile platforms outperformed ads served to Google Android phones by more than 2.5 times. Read →
New data released yesterday from SlideRocket shows that the growth of mobile presentations has “skyrocketed” in 2011 with a 640% increase. One of every ten presentations is now viewed via mobile device, with Apple products leading the pack as the device of choice. Read →
Can a small company use social media to compete with much bigger brands? Take a look at Orabrush, Inc., a company of 15 employees that makes a brush/scraper to remove bacteria from your tongue –- not exactly a ‘sexy’ product. By creating a funny and informative YouTube campaign, combined with a Facebook and Twitter presence, [...] Read →
Apple claims one million users joined Ping, its new iTunes social network, in less than 48 hours after it launched. According to the company, one-third of the people who have downloaded iTunes 10 have joined Ping. This proves that it’s possible for Apple to get people to sign up for the service. Whether they end [...] Read →
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