He cites the release of official Twitter apps for the iPhone (via the Tweetie acquisition), Blackberry and Android as contributing to the company’s 62% growth in mobile use, adding that 16% of all new users to Twitter start on mobile now, as opposed to the 5% before the launch of the first Twitter-branded mobile client. Continue reading →
According to research from the Society of Digital Agencies (SoDA), the “2010 Digital Marketing Outlook,” 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets.
Senior marketers reported that social networks and applications were their biggest priority for 2010, with the highest percentage (45%) rating them a top priority, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.