Blippar, the augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. Read →
New York’s Hamptons real estate market is one of the most lucrative in the country–and extremely competitive. One high-end brokerage, Brown Harris Stevens, is taking the game to a new level by introducing one of the first Augmented Reality (AR) applications for the real estate market.
The application, which works on iPhones and Android phones, uses the phone’s GPS, compass and camera to identify the user’s location and then uses the Layar AR browser to overlays information about the property you’re looking at, or about nearby properties that are on the market. Read →
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