Latin America will see an 18.5% increase in social networking users this year. While this number is slightly below the worldwide average in growth, there is plenty of room for social networking to grow in the region, according to the latest eMarketer estimates. By 2013, one-third of the Latin American population will use social networks. Read →
Argentina is the leader of Facebook use in Latin America, and now ranks third worldwide for Facebook penetration; 62% of internet users in Argentina will use Facebook in 2012. Read →
Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.” It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →
As Facebook reached 350 million users worldwide, its largest single source of growth in December 2009 was still the U.S. Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented [...] Read →
.
|
