To celebrate reaching 2 million “likes” on Facebook, AT&T started singing to their Facebook fans. The brand’s “House Band” created a series of realtime, personalized songs in response to fan submissions, and posted them to Facebook and YouTube throughout May 21 and 22. Read →
When social media efforts miss the point: guest blogger Anne Weiskopf attends a Peter Frampton show where sponsor AT&T is attempting to encourage concert-goers to tweet to their Twitter wall. Concert attendees ask: “What is Twitter and why should I sign up for an account?” and “How does AT&T make money off of getting me to twitter?” Read →
The best tweets summarizing key take-aways from the June 14, 2010 TWTRCON NY panel called ”Customer Service is the New Marketing: The rewards and the perils of real-time response.” The panel was interrupted by a PETA campaign targeting NASA, and we’ve included some of the discussion around that, too. Frank Eliason, Director Digital Care, Comcast [...] Read →
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