Harris Interactive has released the results of a new U.S. online poll conducted between September 1 and 3, 2010 among 2,258 adults (aged 18 and over), which focused on the changing nature of online and real-life social relationships. According to the poll, 87% of online Americans use social media. Of those, 44% say that, in general, they [...] Read →
According to a White Horse report based on a March 2010 survey, 86% of B2B marketers are using social media, compared to 82% of B2C. However, the degree of engagement varies significantly: 52% of B2C marketers are engaged in daily social media marketing, while only 32% of B2B marketers have a daily social media presence. [...] Read →
Sponsored-content ads produce the highest interaction ratings–but the lowest purchase intent of 7 different ad types studied by Psychster Inc. in collaboration with Allrecipes.com. Allrecipes.com, a leading cooking/recipe website, commissioned Psychster Inc. to design a multivariate online experimental survey to test the effectiveness of different types of advertising. The firm created mockups of seven ad [...] Read →
Social networks around the world 2010 European research and consulting firm InSites Consulting has released a detailed report based on a global study of 2,800 internet users. The full report provides fascinating insights into social networking preferences and behaviors around the world, so we are embedding it above. InSites has a blog post summarizing key [...] Read →
MyYearbook conducted a survey of users of Facebook, Twitter, MySpace and myYearbook, asking why they used the various services. The company provided 12 options and asked the user to pick the three that mattered most to them. The top reasons for using Twitter–update status, follow celebs, stay current and friends I know–are clearly differentiated from [...] Read →
A just-released study from Cone Inc. reports that a staggering 78% of “new media users” interact with companies or brands online — up from 59% the year before. Respondents are looking for companies and brands not just with Web sites (58%) and email (45%), but with involvement in social networks, such as Facebook and MySpace (30%) [...] Read →
Q Interactive and ad:tech Chicago surveyed 1000 women and found that 54% of the women visit social networking sites at least once daily, and 75% of those women admit they are more active on networks now than they were one year ago. About 66.4% say they use Facebook, followed by MySpace at 16.3%, Twitter at [...] Read →
Women who are core social network users were surveyed in “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected. Respondents were heavy users of social networks: 59% reported visiting such sites multiple times per day, with a further 14% logging on daily. 83% are on Facebook, 73% on LinkedIn [...] Read →
Twitter has become more popular than LinkedIn among social network users in the United States. More than half of social network users have associated their profiles with a brand, company or product, and social network users are more likely to say positive things about brands, companies or products. This Anderson Analytics study tracked U.S. user [...] Read →
According to a new LinkedIn Research Network/Harris Poll survey of 2,025 adults that was conducted in June, 58% of advertisers say microblogging service Twitter is either very or somewhat effective in promoting products and ideas, and 45% say that Twitter’s use as an ad medium will grow exponentially in the years ahead. But two-thirds of [...] Read →
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