Blippar, the augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. Read →
Aiming to “connect the real, traditional world with Toyota’s digital world,” Toyota launched a campaign for the 2012 Corolla back in May 2011, targeting an Asian-American audience. The campaign was based on the US introduction of “computer-generated pop star” Hatsune Miku, but also had a strong focus on mobile content with QR codes and augmented reality to drive traffic to Toyota’s website. Read →
Mobile Marketing: Smartphone App Unlocks Augmented Reality Game on Cadbury’s New Interactive Packaging
Cadbury has taken interactive packaging a step further by incorporating an augmented reality game – using blippar, a new smartphone app – on its chocolate bars. According to Wired, it’s the “World’s first official AR game triggered by, and played off product packaging.” Read →
New York’s Hamptons real estate market is one of the most lucrative in the country–and extremely competitive. One high-end brokerage, Brown Harris Stevens, is taking the game to a new level by introducing one of the first Augmented Reality (AR) applications for the real estate market.
The application, which works on iPhones and Android phones, uses the phone’s GPS, compass and camera to identify the user’s location and then uses the Layar AR browser to overlays information about the property you’re looking at, or about nearby properties that are on the market. Read →
In November 2010, internet marketing agency R2i surveyed 296 marketing professionals at a mix of B2B and B2C companies about their social media marketing strategies, and found that 36% of respondents had been able to use social media to make a conversion from initial connection to sale, and 25% said they were “getting close” to having [...] Read →