Australian ranks fourth worldwide in social media penetration – with 44% of the population using social media – and businesses are rapidly moving to engage consumers in this space. A new report by The Australian Interactive Media Industry Association looks at social media use among Australian businesses and consumers. Read →
The majority of smartphone owners in Australia, China and Japan are accessing mobile social media at least monthly – and those in China are most likely to connect with social networks via mobile, according to Google’s Our Mobile Planet research. Read →
Australian airline Qantas has seen a string of social media ‘fails’ in the last several months, the latest being a Twitter contest labeled the “Hindenburg of of social media strategies” by one irate tweeter. How did Qantas manage to embroil itself in such social media hot water, and then continue to make the situation worse? And what can the beleaguered airline do to resurrect its reputation with frustrated customers? Read →
Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.” It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →
Business leaders worldwide are deeply concerned about security threats associated with using Web 2.0 technology. On September 27, McAfee, Inc. released a survey of over 1,000 global business decision-makers in 17 countries, which revealed that half of businesses were concerned about the security of Web 2.0 applications (including social media, micro blogging, collaborative platforms, web [...] Read →
Social networks around the world 2010 European research and consulting firm InSites Consulting has released a detailed report based on a global study of 2,800 internet users. The full report provides fascinating insights into social networking preferences and behaviors around the world, so we are embedding it above. InSites has a blog post summarizing key [...] Read →
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Social networks and blogs are the most popular online [...] Read →
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Globally, social networks and blogs are the most popular [...] Read →
Facebook and The Nielsen Company jointly conducted a survey, fielded January 20 and 21 amongst 50,641 Facebook users ages 13 and older in the U.S., U.K. and Australia, and found that 39% of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the January 12 earthquake [...] Read →
Sysomos has updated their analysis of tweets by geography, and has found that the use of Twitter is becoming more widely distributed around the world. The company also found that almost no one is using the geo-location API tool that Twitter launched last August, with only 0.23% of all Tweets tagged with geo-location. Among the most significant [...] Read →
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