Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “The Dodge Dart Registry” is a new vehicle for millennials to raise funds to buy a new car. Read →
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. The aim was to draw a young adult audience (under 45 years old) and to “engage this game’s huge fan base,” Teri Hill, media manager at Lexus, told Adweek. Read →
University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative. Read →
Aston Martin, a luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. Designed to market the new Vanquish model, the campaign used Facebook, Twitter, YouTube and the Aston Martin website to achieve impressive results, with the brand seeing the highest traffic ever on its website during the first three days of the campaign. Read →
In November of 2011, Chevy used Klout to promote the Chevrolet Sonic compact car in five different cities, loaning the car to 130 consumers with a Klout score of 45 or above. The promotion target consumers influential in topics like music, technology, adventure and travel, and ran in Chicago, San Francisco, New York City, Atlanta and Dallas. The results? Read →
Honda recently joined Peugeot, Volkswagen and Subaru as one of the few car brands establishing a presence on Pinterest. To gain the attention of Pinterest “natives,” the brand created a campaign to engage top “pinners” and encourage them to enjoy some of the content they’ve been pinning – out in the real world. Read →
Renault Mexico recently ran a digital campaign – for the debut of the brand’s new model, the Stepway 2012 – targeting younger consumers in Mexico City who were interested in buying their first car. The initiative centered around a contest located on the brand’s Facebook page, meant to engage potential consumers and generate leads with the contact information they provided. The campaign resulted in an impressive amount of unique visitors to branded content online, and a significant number of qualified leads. Read →
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