Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “The Dodge Dart Registry” is a new vehicle for millennials to raise funds to buy a new car. Read →
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Read →
The Fortune Global 100 companies are mentioned 5.6 million times a month, and that’s just on Twitter. And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0 Read →
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. The aim was to draw a young adult audience (under 45 years old) and to “engage this game’s huge fan base,” Teri Hill, media manager at Lexus, told Adweek. Read →
University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative. Read →
Lexus is using social media to link the new “Unleash the LFA” campaign – promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. Lexus hopes that the contest will drive attention not only to the LFA model, but also to the brand’s Golden Opportunity Sales Event in August, where customers can find more “obtainable” luxury vehicles. Read →
Like other advertisers, Toyota spent millions on its Superbowl commercial this weekend. But instead of enjoying positive word of mouth about the new Camry, the brand is dealing with backlash against a Twitter campaign that sent unsolicited @ reply messages to users who were tweeting with Superbowl-related hashtags, inviting them to enter a contest to win a 2012 Camry. What’s worse, the tweets were sent from a series of accounts that had been verified by Twitter, provoking additional backlash against Twitter for appearing to endorse the spam campaign. Read →
Ford is experimenting with social media badges, today revealing 44 badges that will “allow fans to identify their interests,” according to Ford’s head of social media, Scott Monty. Known for having a strong social media presence over the past two years, this is Ford’s first time using badges. The hope is that the badges will provide data that can be used to deliver data “as specialized and targeted as possible” on the company’s social site. Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
This summer Toyota is running a Facebook marketing campaign – “100 Cars For Good” – and giving fans the chance to vote on which charities receive a new car. Designed to get consumers to engage with Toyota through social media, the initiative runs for 100 consecutive days, ending August 16th. Read →
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