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Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion

Posted on February 6, 2012 by Tonia Ries | 3 comments

Like other advertisers, Toyota spent millions on its Superbowl commercial this weekend. But instead of enjoying positive word of mouth about the new Camry, the brand is dealing with backlash against a Twitter campaign that sent unsolicited @ reply messages to users who were tweeting with Superbowl-related hashtags, inviting them to enter a contest to win a 2012 Camry. What’s worse, the tweets were sent from a series of accounts that had been verified by Twitter, provoking additional backlash against Twitter for appearing to endorse the spam campaign. Read →

Posted in: Blog, Social Media Case Studies

Tags: #fail, automotive, CamryEffect, contest, Spam, Superbowl, Toyota, Twitter

Ford Ventures Into Social Media Badges

Posted on October 26, 2011 by Marissa McNaughton | Post a comment

Ford is experimenting with social media badges, today revealing 44 badges that will “allow fans to identify their interests,” according to Ford’s head of social media, Scott Monty. Known for having a strong social media presence over the past two years, this is Ford’s first time using badges. The hope is that the badges will provide data that can be used to deliver data “as specialized and targeted as possible” on the company’s social site. Read →

Posted in: Blog, Social Media Campaigns

Tags: automotive, Ford, Scott Monty, social media badges, social media marketing

Power to the People: 52% of Consumers Believe They Can Use Social Media to Influence Brands

Posted on August 18, 2011 by Marissa McNaughton | Post a comment

Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →

Posted in: Blog, Social Media Statistics

Tags: apparel, appliances, automotive, beverages, brand marketing, branding, education, electronics, entertainment, Facebook, financial services, food, healthcare, household, influence, LinkedIn, magazines, marketing, MySpace, newspapers, Performics, personal care, restaurants, ROI Research, social media monitoring, social media statistics, social media studies, social networks, sports, telecommunications, travel, Twitter, Youtube

Facebook Marketing: Toyota Crowdsources Philanthropy

Posted on August 1, 2011 by Marissa McNaughton | Post a comment

This summer Toyota is running a Facebook marketing campaign – “100 Cars For Good” – and giving fans the chance to vote on which charities receive a new car. Designed to get consumers to engage with Toyota through social media, the initiative runs for 100 consecutive days, ending August 16th. Read →

Posted in: Blog, Social Media Campaigns

Tags: automotive, Facebook, marketing, philanthropy, social media, social networks, Toyota

GMC and Buick ‘Build Your Own’ Car Feature Adds Facebook Integration

Posted on July 27, 2011 by Marissa McNaughton | Post a comment

Many car manufacturers offer potential consumers the ability to build or customize a vehicle on their website. GMC and Buick are taking this a step further and incorporating social media into the process, allowing consumers to share their virtual vehicle with Facebook friends, and see the response via comments and ‘likes.’ Read →

Posted in: Blog, Social Media Campaigns

Tags: automotive, Buick, Build a Vehicle, Facebook, Facebook app, Facebook integration, Facebook likes, GMC, gmc.com, Janet Keller, Manufacturing, marketing, social media, social networks

TWTRCON SF 2010: The Case Studies

Posted on October 11, 2010 by Tonia Ries | 2 comments

TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web. We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart [...] Read →

Posted in: #RLTM Blog, Blog

Tags: AdventureGirl, airlines, Artist, AspenSpin, automotive, b2b, business use, CPG, crisis management, crowdsource, Curry Up Now, customer service, entertainment, Faasos, fast food, finance, food truck, H&R Block, Hippo, iTunes, Kevin Smith, media, Parle Agro, restaurant, Rick Bakas, sales, SAP, SAP Community Network, Scott Monty, social media case studies, Southwest Airlines, St. Supery Winery, Stefanie Michaels, technology, The Roxy Theatre, tweetup, TWTRCON SF 2010, venue, Wells Fargo, Zoe Keating

Social Media Aids the Brand of Toyota

Posted on March 3, 2010 by John Eckhouse | 1 comment

Toyota’s aggressive social media efforts are helping it to avoid losing the public’s trust in its product. Toyota actually has grown its Facebook fan base more than 10% since late January, around the time of the marketer’s Jan. 21 recall announcement and its Jan. 26 stop-sale date. Toyota’s secret weapon: using one of the most [...] Read →

Posted in: Social Media Case Studies

Tags: automotive, Facebook, Twitter

How Saatchi & Saatchi’s Toyota Social Media Disaster Unfolded

Posted on December 18, 2009 by John Eckhouse | Post a comment

An online backlash is growing against a smutty Toyota ad featuring a girl’s father and boyfriend having an innuendo-laden discussion about taking her virginity and “having her on her back” . The video was the winner of a Toyota-endorsed competition, the Clever Film Competition, which was organised by Saatchi & Saatchi. The running of the competition [...] Read →

Posted in: Social Media Case Studies

Tags: advertising, agency, automotive, communications, lessons learned, PR, social media fail, social media how-to, Toyota Yaris, Video

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