According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, 86% of companies plan to spend more money on social media in 2010, while 13% are planning to keep the same level of budget. 54% of companies say that the biggest barrier to better social media engagement is a [...] Read →
Readers of b2b media brands are choosing the quick-response technique of tweeting on their portable phones and computers, leading to significant gains in the numbers of followers for these brands. Top of the growth chart was Billboard, with an 85% increase in followers in one month. More details at minonline. Read →
A survey of b-to-b and b-to-c marketing professionals by BtoB and the Association of National Advertisers shows dramatic growth in the use of social media as a marketing tactic: 66% said they are now using social media, up from 20% of respondents to the 2007 survey. Twitter ranked higher among b-to-b (70%) than b-to-c (46%) [...] Read →