According to a new edition of the SheSpeaks “Annual Social Media Study,” social networking profile penetration climbed from 58% of Internet users in 2008 to 86% in 2009. 80% of female Internet users said they had become a fan of a product or brand on a social network. In addition, 72% had learned about a new [...] Read →
According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, 86% of companies plan to spend more money on social media in 2010, while 13% are planning to keep the same level of budget. 54% of companies say that the biggest barrier to better social media engagement is a [...] Read →
Q Interactive and ad:tech Chicago surveyed 1000 women and found that 54% of the women visit social networking sites at least once daily, and 75% of those women admit they are more active on networks now than they were one year ago. About 66.4% say they use Facebook, followed by MySpace at 16.3%, Twitter at [...] Read →
A survey of b-to-b and b-to-c marketing professionals by BtoB and the Association of National Advertisers shows dramatic growth in the use of social media as a marketing tactic: 66% said they are now using social media, up from 20% of respondents to the 2007 survey. Twitter ranked higher among b-to-b (70%) than b-to-c (46%) [...] Read →