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Better Homes and Gardens CEO on Social Media: Measure Return on Time Spent

Posted on June 27, 2011 by John Eckhouse | Post a comment

Purchasing a home used to be an isolating experience, but many of today’s homebuyers want to make it a very social event. To help them, Better Homes and Gardens Real Estate created an iPhone app called the Home Selection Assistant. Using GPS, it pinpoints the location of all the homes you’re viewing and seamlessly uploads photos you take with the iPhone to your Facebook page to make the home search a shared event with your friends. “Consumers are buying lifestyle and community over just buying a house – they want their friends’ opinions and they want to share information,” says Sherry Chris, President and CEO of Better Homes and Gardens Real Estate, in a recent conversation with The Realtime Report. Read →

Posted in: Blog, Social Media Case Studies

Tags: b2b, b2c, Better Homes and Gardens, Facebook, Foursquare, LinkedIn, real estate, Twitter

Top Social Media Business Benefits: Exposure, Traffic, Better Search Rankings

Posted on April 22, 2011 by Tonia Ries | Post a comment

Social Media Examiner’s Michael Stelzner has released its third annual Social Media Marketing Industry Report, with data based on responses from 3300 marketers. The survey found that the top business benefits of social media marketing are generating more business exposure (88%), increased traffic (72%) and improved search rankings (62%). 72% of marketers who have been using social media for more than 3 years report it had helped them close business. Read →

Posted in: Blog, Social Media Statistics

Tags: b2b, b2c, business value, ROI, search rankings, Social Media Examiner, social media marketing, social media outsourcing, video marketing

93% of B2B Marketers Are Engaged in Social Media Marketing

Posted on April 6, 2011 by Marissa McNaughton | Post a comment

A new report from BtoB reveals that 93% of all b2b marketers are engaged ‘to some extent’ in social media marketing. BtoB Online reports that three social media platforms are the core of most b2b marketers’ social campaigns: LinkedIn, Facebook and Twitter. However, marketers also use YouTube, blogging and customer communities, and each social media platform has different strengths for marketers.
Read →

Posted in: Blog, Social Media Statistics

Tags: b2b, blogging, btob, customer communities, Facebook, LinkedIn, social media, social media marketing, social media strategy, Twitter, Youtube

TWTRCON SF 2010: The Case Studies

Posted on October 11, 2010 by Tonia Ries | 2 comments

TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web. We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart [...] Read →

Posted in: #RLTM Blog, Blog

Tags: AdventureGirl, airlines, Artist, AspenSpin, automotive, b2b, business use, CPG, crisis management, crowdsource, Curry Up Now, customer service, entertainment, Faasos, fast food, finance, food truck, H&R Block, Hippo, iTunes, Kevin Smith, media, Parle Agro, restaurant, Rick Bakas, sales, SAP, SAP Community Network, Scott Monty, social media case studies, Southwest Airlines, St. Supery Winery, Stefanie Michaels, technology, The Roxy Theatre, tweetup, TWTRCON SF 2010, venue, Wells Fargo, Zoe Keating

Marketers Are Most Social, PR Most Twitter-y, and HR Most Popular

Posted on September 24, 2010 by Tonia Ries | Post a comment

Netprospex has release a September 2010 report with a detailed look at the state of social media use by business people across industries, cities in the US, and jobs. Read →

Posted in: Blog, Social Media Statistics

Tags: b2b, b2c, banking, Google, HR, marketing, media, Microsoft, Netprospex, NSPI, PR, search engines, social cities, social companies, social industries, social jobs, Twitter

21% of Marketers Moving Budget from Mainstream Media to Fund Social Media

Posted on August 23, 2010 by Tonia Ries | 2 comments

King Fish Media has released a report, “Social Media Usage, Attitudes and Measurability: What Do Marketers Think?” based on an April – June survey of 457 respondents at b2b and b2c marketers. Highlights from the report: 72% of respondents currently have a social media strategy, and 80% of those who do not plan to have one in the [...] Read →

Posted in: Blog, Social Media Statistics

Tags: advertising, b2b, b2c, blogs, budgets, business use, customer acquisition, customer retention, Facebook, LinkedIn, ROI, Twitter, Youtube

44% of B2B Marketers Say Social Media Has Improved their Search Performance

Posted on August 17, 2010 by Tonia Ries | 1 comment

BtoB and Business.com have released a study, “The Impact of Social Media on Search,” based on an online survey of 464 b2b marketers conducted July 1-16, 2010, designed to find out how marketers are integrating social media with search marketing. According to the survey, 29% of marketers plan to increase their budgets for social media this [...] Read →

Posted in: Blog, Social Media Statistics

Tags: b2b, monitoring, search

21% of BtoB Marketers Can Attribute Revenues to Twitter

Posted on July 16, 2010 by Tonia Ries | 1 comment

BtoB Magazine is advertising a BtoB Twitter Report (paid). In the promotional email for the report, they include a number of “preview” statistics (though no information on their methodology): 21% of BtoB marketers surveyed can directly attribute sales or revenues to their Twitter efforts 52% are satisfied with their Twitter efforts 67% have multiple Twitter [...] Read →

Posted in: Social Media Statistics

Tags: b2b, BtoB Magazine, Twitter

Humor Helps Cisco's Social Media Marketing

Posted on July 15, 2010 by John Eckhouse | 1 comment

Cisco likes to have fun when it engages in social media marketing and the effort is paying off. That’s clear from a long interview with Doug Webster, director of strategic communications in Cisco’s worldwide service provider marketing division, that appeared on the Econsultancy website this week. For example, about two years ago, Webster’s team was [...] Read →

Posted in: Social Media Case Studies

Tags: b2b, Facebook, Twitter, Youtube

86% of B2B Companies and 82% of B2C Have A Social Media Presence

Posted on July 1, 2010 by Marissa McNaughton | 1 comment

According to a White Horse report based on a March 2010 survey, 86% of B2B marketers are using social media, compared to 82% of B2C. However, the degree of engagement varies significantly: 52% of B2C marketers are engaged in daily social media marketing, while only 32% of B2B marketers have a daily social media presence. [...] Read →

Posted in: Blog, Social Media Statistics

Tags: attitudes, b2b, b2c, blogs, business use, Facebook, LinkedIn, marketing, media, ROI, social media how-to, Twitter, usage

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Better Homes and Gardens CEO on Social Media: Measure Return on Time Spent

21% of Marketers Moving Budget from Mainstream Media to Fund Social Media

44% of B2B Marketers Say Social Media Has Improved their Search Performance

21% of BtoB Marketers Can Attribute Revenues to Twitter

Humor Helps Cisco's Social Media Marketing

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