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Better Homes and Gardens CEO on Social Media: Measure Return on Time Spent

Posted on June 27, 2011 by John Eckhouse | Post a comment

Purchasing a home used to be an isolating experience, but many of today’s homebuyers want to make it a very social event. To help them, Better Homes and Gardens Real Estate created an iPhone app called the Home Selection Assistant. Using GPS, it pinpoints the location of all the homes you’re viewing and seamlessly uploads photos you take with the iPhone to your Facebook page to make the home search a shared event with your friends. “Consumers are buying lifestyle and community over just buying a house – they want their friends’ opinions and they want to share information,” says Sherry Chris, President and CEO of Better Homes and Gardens Real Estate, in a recent conversation with The Realtime Report. Read →

Posted in: Blog, Social Media Case Studies

Tags: b2b, b2c, Better Homes and Gardens, Facebook, Foursquare, LinkedIn, real estate, Twitter

Top Social Media Business Benefits: Exposure, Traffic, Better Search Rankings

Posted on April 22, 2011 by Tonia Ries | Post a comment

Social Media Examiner’s Michael Stelzner has released its third annual Social Media Marketing Industry Report, with data based on responses from 3300 marketers. The survey found that the top business benefits of social media marketing are generating more business exposure (88%), increased traffic (72%) and improved search rankings (62%). 72% of marketers who have been using social media for more than 3 years report it had helped them close business. Read →

Posted in: Blog, Social Media Statistics

Tags: b2b, b2c, business value, ROI, search rankings, Social Media Examiner, social media marketing, social media outsourcing, video marketing

Only 29% of B2B Email Campaigns Include Social Links (vs. 42% for B2C)

Posted on September 27, 2010 by Tonia Ries | Post a comment

A Silverpop poll of more than 1,800 marketers found that while 42% of b-to-c marketers are including links to social networking sites in their email marketing campaigns, only 29% of b2b marketers have done similar integration. Silverpop found that every social email evaluated included at least a link to Facebook. MySpace, Twitter and Digg were the next most frequently included links. While [...] Read →

Posted in: Blog, Social Media Statistics

Tags: b2c, btob, Digg, email marketing, Facebook, LinkedIn, MySpace, Silverpop, Twitter

Marketers Are Most Social, PR Most Twitter-y, and HR Most Popular

Posted on September 24, 2010 by Tonia Ries | Post a comment

Netprospex has release a September 2010 report with a detailed look at the state of social media use by business people across industries, cities in the US, and jobs. Read →

Posted in: Blog, Social Media Statistics

Tags: b2b, b2c, banking, Google, HR, marketing, media, Microsoft, Netprospex, NSPI, PR, search engines, social cities, social companies, social industries, social jobs, Twitter

21% of Marketers Moving Budget from Mainstream Media to Fund Social Media

Posted on August 23, 2010 by Tonia Ries | 2 comments

King Fish Media has released a report, “Social Media Usage, Attitudes and Measurability: What Do Marketers Think?” based on an April – June survey of 457 respondents at b2b and b2c marketers. Highlights from the report: 72% of respondents currently have a social media strategy, and 80% of those who do not plan to have one in the [...] Read →

Posted in: Blog, Social Media Statistics

Tags: advertising, b2b, b2c, blogs, budgets, business use, customer acquisition, customer retention, Facebook, LinkedIn, ROI, Twitter, Youtube

86% of B2B Companies and 82% of B2C Have A Social Media Presence

Posted on July 1, 2010 by Marissa McNaughton | 1 comment

According to a White Horse report based on a March 2010 survey, 86% of B2B marketers are using social media, compared to 82% of B2C. However, the degree of engagement varies significantly: 52% of B2C marketers are engaged in daily social media marketing, while only 32% of B2B marketers have a daily social media presence. [...] Read →

Posted in: Blog, Social Media Statistics

Tags: attitudes, b2b, b2c, blogs, business use, Facebook, LinkedIn, marketing, media, ROI, social media how-to, Twitter, usage

86% of B2B Marketers Use Social Media

Posted on May 19, 2010 by Tonia Ries | 1 comment

B2B Goes Social: A White Horse Survey Report’, based on “The Pulse of Social Media Marketing Survey” conducted in March 2010, compared B2B social media marketing use to B2C in the areas of staffing, support, utilization, and measurement. The research found that 86% of B2B marketers are using social media, compared to 82% of B2C [...] Read →

Posted in: Social Media Statistics

Tags: b2b, b2c, obstacles

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Better Homes and Gardens CEO on Social Media: Measure Return on Time Spent

Only 29% of B2B Email Campaigns Include Social Links (vs. 42% for B2C)

21% of Marketers Moving Budget from Mainstream Media to Fund Social Media

86% of B2B Marketers Use Social Media

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