The Baby Boomer generation spends more time and money online than any other generation in the US, according to eMarketer. Around 78.2% of Baby Boomers are currently online, and this percentage is expected to stay the same through 2015. Boomers spend more than $2 trillion annually, and a significant amount of their time online is spent shopping and buying. Read →
According to a December 2010 online survey “The Pros, Cons and Learning Curve of Social Media” from polling company Harris Interactive, social media has produced product suggestions, job & real estate opportunities for a significant portion of Americans online, with younger adults reaping the most benefits from social media use: Read →
A new syndicated study, ‘Faces of Social Media’, reveals that 59% of social media users (ages 13-80) say ‘ads are a fair price to pay for social media sites and features.’ Social media advertising is driving brand exploration – 25% are more likely to explore brands that advertise on social media. Fifteen percent of social [...] Read →
Twitter has become more popular than LinkedIn among social network users in the United States. More than half of social network users have associated their profiles with a brand, company or product, and social network users are more likely to say positive things about brands, companies or products. This Anderson Analytics study tracked U.S. user [...] Read →