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Tweet, Pay, Love: The Modern-Day Social Media Pop-up

Social Media Pop Up Barber Shop

From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Pop-up shops have become a regular and vital part of high streets around the world—but the latest trend is the exchange of free goods and services in return for tweets, Facebook posts and Instagram posts: the “Social Media” pop-up. Read →

Clarisonic Cause-Marketing Campaign Increases Facebook Page Views by 433%

Clarisonic logo

Beauty brand Clarisonic used a cause marketing campaign to substantially increase traffic to its Facebook page, contributed to doubling unit volume of its skincare brush product, and resulted in a more than $1 million contribution to Look Good…Feel Better, which hosts self-help beauty workshops to help improve the self-esteem and quality of life for people battling cancer. Read →

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