According to a report from Barracuda Networks, a Web security company, most of Twitter’s 50 million accounts merely follow other users rather than posting their own messages. 73% of Twitter accounts have tweeted fewer than 10 times . As of December 2009, only 21% of Twitter account holders were what Barracuda defines as “true users,” meaning [...] Read →
A November 2009 Ruder Finn study of 500 U.S. adults who “use their mobile device to go online or to access the Internet” revealed that Americans are spending nearly three hours a day on their mobile devices. More people are using the mobile web to socialize–91%, compared to 79% of desktop users. 45% report posting [...] Read →
MyYearbook conducted a survey of users of Facebook, Twitter, MySpace and myYearbook, asking why they used the various services. The company provided 12 options and asked the user to pick the three that mattered most to them. The top reasons for using Twitter–update status, follow celebs, stay current and friends I know–are clearly differentiated from [...] Read →
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. BIGresearch’s Simultaneous Media Usage Survey was compiled for the Retail Advertising & Marketing Association, a division of the National Retail [...] Read →
Two Rutgers communication and information professors, Mor Naaman and Jeffrey Boase, studied the content of 3,000 tweets sent by 350 Twitter users and found that there tend to be two types of Twitter folks. The majority, or 80 percent, were what they called “meformers” — Twitter users who sent out messages that revolved around themselves, updating [...] Read →
According to the 2009 FEED report from Razorfish, based on a survey of 1,000 “connected consumers,” 44% of those who follow a brand on Twitter said access to exclusive deals is the main reason. And on Facebook and MySpace, 37% cited special deals as the main reason they have “friended” a brand. Razorfish identified customer [...] Read →
According to a survey conducted by Crowd Science across more than 600,000 visitors to multiple websites between August 5-13, 2009, Twitter is being accessed from mobile devices to a greater extent than other social media, Twitter users also use social media more in such locations as cars, restaurants and restrooms. 11% of Twitter users admitted [...] Read →
The Harvard Business School team of Mikolaj Jan Piskorski, associate professor of business strategy, and Bill Heil, a 2009 MBA, are in the midst of mining social network data and shared some early results at Media Tech Summit. Their research showed gender differences in Twitter and Facebook behavior, and geographic differences in US usage of various [...] Read →
Women who are core social network users were surveyed in “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected. Respondents were heavy users of social networks: 59% reported visiting such sites multiple times per day, with a further 14% logging on daily. 83% are on Facebook, 73% on LinkedIn [...] Read →
Beautiful visuals illustrate Sysomos Twitter statistics about usage patterns (only 5% have more than 100 followers), tweet content (8% are RT-worthy), and peak days and hours. Graphics at Information is Beautiful. Read →