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More Better Data: DataSift Launches Open Source, Embeddable Visual Query Builder

DataSift Query Builder

We all know that we’re drowning in data. We need better, smarter tools to sift through the data in realtime, analyze it, and deliver useful insights. And we need to integrate all of that intelligence with the other tools we use to manage our business, our customer relationships, and our marketing campaigns.

That’s why DataSift has introduced a new Query Builder tool designed to get us one step closer to better access to the data that matters. The tool’s slick visual interface makes it easy to quickly filter the various data sources available through DataSift–everything from Amazon reviews to the full Twitter firehose to YouTube comments. Read →

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

Only a fraction of businesses measure Social Media ROI or have a realtime analytics solution

Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Read →

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