Yesterday Twitter announced and began rolling out a major redesign (which we like a lot). Along with the redesign, it also introduced brand pages. Here’s a complete rundown on how the first 20 brands with a Twitter Brand Page have chosen to use them, along with images of each brand page. Read →
Social media is the fastest-growing source of traffic to online retail sites–but visitors from Facebook or Twitter have a lower conversion rate than those arriving on a shopping site via a search engine, according to a new study released by e-commerce personalization engine RichRelevance. The company analyzed more than 200 million August 2011 shopping sessions on major US retailing sites to understand trends in online shopping behavior, and found that Facebook traffic to online retailers increased 92% from August 2010 to August 2011. Read →
A recently released study – a collaboration by comScore and Facebook – suggests that the reach and frequency of brand impressions on Facebook may be more important that the number of Facebook fans. The study looks at unpaid impressions for three major brands – Starbucks, Southwest Airlines and Bing – to see the impact of brand exposure, and how brand impressions reach friends of fans. Read →
Hitwise has released its analysis of the most-visited web sites and most popular search terms for 2010. Facebook has moved from the third spot in 2009 to the top most-visited web site in 2010, accounting for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19% of visits, followed by [...] Read →
According to figures from Experian Hitwise, in May 2010 social networks accounted for 11.88% of all internet traffic in the UK, topping total search engine hits (including Google, Yahoo, Bing, and others), which accounted for only 11.33% of internet traffic. As reported on Mediapost, in the past UK online behaviors have foreshadowed or mirrored similar [...] Read →
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