How Oxygenics Used Blogger Outreach to Win Nearly 9,000 Facebook Fans in 90 Days

Posted on May 31, 2012 by Marissa McNaughton | 3 Comments

What defines “success” in terms of a Facebook contest? For eco-friendly shower head company Oxygenics, building the brand’s Facebook fan base from 117 to 8, 281 (and still going) in less than three months sounds pretty good. So, how did Oxygenics drive traffic to the contest and get potential consumers excited enough to engage with the brand’s Facebook page? Read →

Posted in: Social Media Case Studies

Tags: blogger outreach, bloggers, Facebook contest, giveaways, Oxygenics

50% of Tweets Consumed Come From Only 20,000 ‘Elite’ Users

Posted on March 29, 2011 by Marissa McNaughton | 2 Comments

A new Yahoo research study reveals that approximately 50% of tweets consumed come from only around 20,000 Twitter users. The study classifies Twitter users as ‘elite’ – including media, celebrities, organizations and bloggers – and ‘ordinary’ (everyone else). Check out the main findings here… Read →