Sure, everyone has heard of the “mommy blogger” phenomenon by now. But how are these moms engaging with social media and mobile on a daily basis? Three-quarters of U.S. moms are on Facebook, and moms make up more than one-third of Pinterest’s monthly audience. And moms are not only social – they’re also on-the-go: more than half of American moms are using social media via mobile device, according to new data from Nielsen. Read →
A March 2012 study by BlogHer, “Women and Social Media in 2012,” looks at emerging social media platforms and measures the purpose, trust and influence levels for blogs and other social media channels. The results indicate that Pinterest has become a trusted and relevant social network – holding up against giants like Facebook and Twitter – in a very short time. Read →
A recent study by Knowledge Networks and MediaPost Communications surveyed teen and adult social media users about their reaction to brands and product recommendations on social media. Overall, 37% of respondents trust what friends and family say about a brand or product on social media, while only 10% trust what a stranger says. Half of mobile web users are interacting with social media at some point during the shopping process, 25% of them to check reviews for brands and products. Read →
Potential army recruits – young Americans ages 17 to 24 – are spending more time these days on Facebook, Flickr, Twitter and YouTube. In response, the Army has begun to dedicate some serious effort to their online and social media presence. Read →
Home Depot is a brand known for customer service and the extensive knowledge of each associate in-store, on the sales floor. Aiming to keep this level of authenticity while assembling a social media team, they chose to create a ‘hybrid’ job: the social-media store associate. Read →
A recent study by the Luxury Institute in New York measured the media consumption of wealthy individuals ages 35 and younger. Overall, consumption via mobile – smartphones and tablets – is up, and consumption via traditional media – television, radio, and print newspaper – is low in comparison with older generations. Read →
A new report from BtoB reveals that 93% of all b2b marketers are engaged ‘to some extent’ in social media marketing. BtoB Online reports that three social media platforms are the core of most b2b marketers’ social campaigns: LinkedIn, Facebook and Twitter. However, marketers also use YouTube, blogging and customer communities, and each social media platform has different strengths for marketers.
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China has the largest Internet community in the world with over 420 million users, and has shown steady double-digit user growth rates over the past five years. However, this is only 32% of China’s total population of 1.3 billion, leaving a huge opportunity for growth in the Chinese Internet space, as reported by Penn Olson. [...] Read →
A recent study released by Pew shows that while the Millenial generation (ages 18-33) is still in the lead in most categories of online participation, older generations are making rapid gains – and even coming out ahead in certain areas. As reported by The New York Times, internet users from all age groups increased participation [...] Read →
Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.” It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →
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