AOL and Nielsen Online released the “Content is the Fuel of the Social Web” report in April 2011, analyzing over 10,000 social media messages to explore how consumers share content online. The data offers marketers insight regarding the best ways to advertise and reach consumers online, including on social sites. Overall, 93% of internet users turn to email to share content, while 89% use social networks and 82% use blogs. Read →
The American Express OPEN “Small Business Monitor” spring 2011 edition found the use of social media networking for online marketing has risen to 35% among US small businesses (less than 100 employees), as reported by eMarketer. 44% of US small businesses now use social media tools ‘to promote their business to new customers’ (up from 39% in Sept 2010) and their efforts focus mainly on the top 3 social networking sites. Read →
A new report by the Monitor Institute and the Pew Internet and American Life Project shows how technology is helping civic institutions keep local citizens informed. The findings came from surveys conducted over an 8 month period in San Jose, CA; Philadelphia, PA; and Macon, GA. Overall, a significant number of citizens are using social and mobile [...] Read →
According to an ongoing web study – the Global Web Index – which surveyed a total of 51,000 consumers globally at three points between July 2009 and September 2010, participation in real-time social networks and microblogs both grew by 20%. Mashable reports while social networks still dominate, there is a lot of growth in the [...] Read →
A new study released by L2 measures how affluent Gen Y consumers use media and how they interact with brands through media. Digital media is easily in the lead, with traditional media channels trailing significantly behind in most areas. If brands want to succeed, they will have to concentrate more on improving their own websites, social [...] Read →
Smart Brief on Social Media has released a report, The State of Social Media for Business, based on research across 6,500 business executives conducted with research firm Summus Limited. The full 145-page study ($389 with a Smart Brief discount) is very rich , but even the executive summary (registration required) has some very interesting data points on [...] Read →
Busy as beavers in social media, Cisco social media mavens maintain over 100 Twitter identities, 26 Facebook pages, 300 YouTube channels, 61 communities and 37blogs. In an interview with SmartBlog on Social Media Senior Manager of Global Social Meida LaSandra Brill explains how the company can avoid duplicate and cross-marketing of these accounts. To do that, it has [...] Read →
King Fish Media has released a report, “Social Media Usage, Attitudes and Measurability: What Do Marketers Think?” based on an April – June survey of 457 respondents at b2b and b2c marketers. Highlights from the report: 72% of respondents currently have a social media strategy, and 80% of those who do not plan to have one in the [...] Read →
Part 1: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, speaks about how and why JetBlue began to use social media. He presents the challenge of creating a successful marketing plan in the airline industry, which traditionally isn’t rated well with consumers. Read →