Using a search that compares the world wide search volume on Google for new media, web 2.0, and social media, Justin Kistner of socialfresh states that “we’re in the 3rd Era of the Web and it’s The Era of Social Media”. Kistner notes that the decline of Web 2.0 and the rise of social media [...] Read →
According to a White Horse report based on a March 2010 survey, 86% of B2B marketers are using social media, compared to 82% of B2C. However, the degree of engagement varies significantly: 52% of B2C marketers are engaged in daily social media marketing, while only 32% of B2B marketers have a daily social media presence. [...] Read →
UBM TechWeb released a social media research study on May 26, 2010, that details how technology professionals and technology marketers are using social networking sites such as LinkedIn, Facebook, YouTube, Twitter, and blogs. Entitled “Social Media at Work,” it is the first study of its kind to examine both the usage and preferences of technology [...] Read →
iVillage and SheSpeaks have released a joint an report, “Women and the Digital Path to Purchase, based on an online survey of random sample of women from the SheSpeaks panel, fielded in March 31-April 2, 2010, in which 1,581 U.S. women participated. The research studied the impact of different digital marketing tactics on women’s in-store purchase behavior. Facebook [...] Read →
Middleberg Communications and the Society for New Communications Research have released their 2nd annual “Media in the Wired World” survey, finding that journalists have increased their use of social media: Nearly 70% of journalists are using social networking sites, a 28% increase since 2008 48% are using Twitter or other microblogging sites and tools, a [...] Read →
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Social networks and blogs are the most popular online [...] Read →
The third wave of results from the Small Business Success Index™ (SBSI) sponsored by Network Solutions and the Center for Excellence in Service at the University of Maryland’s Smith School of Business reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Nearly one out of five small [...] Read →
According to the Pew Internet & American Life Project the percentage of online teens who blog has dropped 14 percentage points in three years, from 28% in 2006 to 14% in 2009. Blogging amongst adults has remained steady, at roughly 10% over the same time period. Behind that number, however, Pew finds that blogging by [...] Read →
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. BIGresearch’s Simultaneous Media Usage Survey was compiled for the Retail Advertising & Marketing Association, a division of the National Retail [...] Read →
Social commerce company Bazaarvoice and the CMO Club surveyed 133 CMOs and found that two-thirds of chief marketing officers plan to increase social media budgets in the next year, and nearly three-quarters who didn’t attach revenue expectations to social media spending in 2009 will start doing so next year. Almost all CMOs expect to rely on [...] Read →