Here’s your quick weekly summary of all the latest social media news, with changes and new features for several of the major social media platforms, including Twitter, Facebook, LinkedIn, Pinterest and Instagram. Read →
Social media engagement during the Super Bowl last Sunday topped that of any major televised event, according to data from several social activity tracking firms. Largely from mobile devices, millions of people were checking in, posting, liking, or making comments or mentions about the game.
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Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. The case study tracked responses on social media to the TV shows and ads that aired during the shows, revealing that viewers thought of both shows and commercials as “bits of entertainment.” Read →
Conversations taking place on social networks are leading viewers to new shows, according to new research by Horowitz Associates. Nearly 1 in 5 (19%) of respondents began watching a TV show after reading about it on a social network or blog. And according to eMarketer, viewers are “no longer content to watch shows passively” and are looking to social networks for recommendations and to share their own opinions. Read →
