Toy car brand Hot Wheels recently created some excitement by testing out a Twitter-activated vending machine at the Canadian International Auto Show. Attendees simply had to visit the machine and tweet @HotWheelsCanada to receive a 1968 Chevy Camaro Hot Wheels. The clever idea not only “turned men back into boys,” but also led to a 3X increase in Twitter followers for @HotWheelsCanada. Read →