Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%. Read →
A new study by Adobe finds that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Read →
On March 30th, all brand pages were switched over to Facebook’s timeline format. How has this affected brand engagement? A recent Simply Measured study examined 15 brand pages that adopted Timeline early, and found that average engagement (comments and likes) on brand posts rose an impressive 46% in the three weeks immediately following the switch. However, this doesn’t tell the whole story. Read →
Engagement on Google+ has dropped, but brands are continuing to invest in their presence on the site, and the results look promising. Read about the best times for your brand to post on Google+, and then check out the #RLTM Scoreboard for this week’s latest social networking stats. Read →
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