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Facebook Marketing: Newsfeed Impressions Matter More Than the Number of Fans

Starbucks logo

A recently released study – a collaboration by comScore and Facebook – suggests that the reach and frequency of brand impressions on Facebook may be more important that the number of Facebook fans. The study looks at unpaid impressions for three major brands – Starbucks, Southwest Airlines and Bing – to see the impact of brand exposure, and how brand impressions reach friends of fans. Read →

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